Is TV advertising still effective?

If you’ve got any doubts that television advertising retains a crucial role in feeding the automotive marketing funnel, just turn on the TV for a few minutes this holiday season. Inundation with holiday-themed brand and regional dealer ads for Audi, Honda, Toyota, Jeep, Ford, Chevrolet, Cadillac and others will ensue.

Just as auto brands face a big need and opportunity to move the metal now in what has become a hugely important December each year, it seems they may be rediscovering the role that television advertising can play in encouraging actual car sales as well as in creating brand awareness and impressions.

Source: Forbes