spot_img
spot_img

Is TV advertising still effective?

If you’ve got any doubts that television advertising retains a crucial role in feeding the automotive marketing funnel, just turn on the TV for a few minutes this holiday season. Inundation with holiday-themed brand and regional dealer ads for Audi, Honda, Toyota, Jeep, Ford, Chevrolet, Cadillac and others will ensue.

Just as auto brands face a big need and opportunity to move the metal now in what has become a hugely important December each year, it seems they may be rediscovering the role that television advertising can play in encouraging actual car sales as well as in creating brand awareness and impressions.

Source: Forbes

spot_img
CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

Related Articles

spot_img

Latest Articles

From our Publishing Partners