Wednesday, November 25, 2020
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TV’s effect on dealership digital engagement

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For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and especially used models—turned a corner, becoming a hot commodity as commuters moved away from public transport options. What’s more? Online auto sales are now booming as dealers bolster their digital retailing […]
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Is TV advertising still effective?

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If you’ve got any doubts that television advertising retains a crucial role in feeding the automotive marketing funnel, just turn on the TV for a few minutes this holiday season. Inundation with holiday-themed brand and regional dealer ads for Audi, Honda, Toyota, Jeep, Ford, Chevrolet, Cadillac and others will ensue. Just as auto brands face […]
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