Today on CBTNews.com – Friday, December 27th, 2019:
Best of 2019: AutoNation CEO Cheryl Miller Discusses Market Disruptors, Industry Turnover, and Tariffs (Part 2)
In part two of this CBT News exclusive, our host, Jim Fitzpatrick continues his conversation with Cheryl Miller, AutoNation‘s first female CEO, and first-ever female CEO of a publicly-traded auto group. The pair discuss how to combat high turnover rates, market disruptors like Tesla, EVs, ridesharing, and subscription models. Cheryl also weighs in on USMCA, tariffs, and much more. Watch Now [Previously aired 10/15/19]
Digital Marketing 101: Do You Have a Handle on the Basics?
Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. You may have heard it time and again – if your business is not on the internet, it doesn’t exist. If you’re new to digital marketing, you might find yourself confused with how and where to start, considering the numerous forms of digital advertising available today. And if you’re one of thé 82% of small businesses that struggle with cash flow problems, you can’t just afford to spend a significant amount of money on every digital marketing strategy there is. Read More
Talking During the Demonstration Drive
Performance strategist Tony Robbins says, “For changes to be of any true value, they’ve got to be lasting and consistent.” This certainly rings true for our industry today. Having been in this business for over 35 years it never ceases to amaze me how hard it can be to affect real change where change is needed. Read More