On this week’s episode of Auto Marketing Now, Brian Pasch talks about the fifth conversion channel in Google Analytics and the impact that it has on your marketing return on ad spend.
Cross-Selling and Pump-In, Pump-Out Data
On this week's episode of Auto Marketing Now, Brian Pasch talks about cross-selling and pump-in, pump-out data as well as some new tools to...
How to Evaluate The Value of Your Third-Party Classified Partner
Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...
Smarter Retargeting Strategies to Sell More Cars in the Digital Age
On this week's edition of Auto Marketing Now, Brian goes over the basics of retargeting and gives you some new insights on how to...
Progressive Branding Strategies For Your Dealership – Paul J. Daly, Congruent Story
Today we speak with Paul J. Daly, founder, and CEO of both Image Auto and Congruent out of Syracuse, New York. VIDEO TRANSCRIPT: From our studios in...
What Dealers Should Expect as OEM’s Shift Toward Electric
There is a perception in the media that dealerships do not like to sell Electric Vehicles (EV). In candid conversation, dealers would likely not...
What are Today’s Car Buyers Looking for in Their New Vehicles?
The days of customers only having a preference for color, make, and model are long gone.Today, car buyers can customize vehicles in a variety...
How GM’s Layoffs will Affect the Auto Industry in 2019
GM announced last week that it would close five factories and lay off nearly 15,000 workers in a move that may be indicative of...
What Marketing Efforts Should Be On Your Radar Going Into 2019
With the end of 2018 fast approaching us, it’s time to start thinking about your dealerships marketing efforts going into 2019. From your marketing...
