On this week’s episode of Auto Marketing Now, Brian Pasch talks about the fifth conversion channel in Google Analytics and the impact that it has on your marketing return on ad spend.
Leveraging Social Media
Today on Auto Marketing Now, Brian Pasch welcomes co-hosts Denise Casagrande, Social Media Manager at PCG Companies, to discuss the best ways your dealership...
Leveraging Your DMS Data
On today's episode of Auto Marketing Now, Brian Pasch talks about leveraging your DMS data to connect with more of your existing customers and...
5 Observations from Measuring Consumer Engagement on Dealer’s Websites
On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data...
Feature Benefit Selling by Mark Wahlberg
Today's CBT Automotive sales tip of the day is brought to you by the newest Columbus Ohio car dealer, Mark Wahlberg. Take a look!
Solutions That Measure and Manage Your Dealership’s Recon Process
If you’re a dealer struggling to get your used vehicles in and out of recon as quickly as possible, you’ll want to pay attention...
Why Your Team Should Be Certified
Certifications, regardless of what they are for, tells your professional peers and employers that you are well-qualified to take things seriously. It can help...
Making the Connection: Four Ways to Align your Goals
Who are you as a dealership, and what do you stand for? If someone were to ask the above question to one of your...
DataScan Celebrates Grand Opening of New Headquarters in Alpharetta
ALPHARETTA, Ga. – Concluding a nearly $20 million investment, DataScan has officially moved its headquarters to 415 South Broad Street in the new Alpharetta City Center, a thriving 26-acre mixed-use parcel located in the heart...
