On this week’s episode of Auto Marketing Now, Brian Pasch talks about the fifth conversion channel in Google Analytics and the impact that it has on your marketing return on ad spend.
Doing More With Your Website Visitors
On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...
Creating Custom Scripts to Track Engagement
On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.
Improving Account Retention in the Vendor Community
On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account...
Digital Retailing: Five Advantages of Using It at Your Dealership
Think about the last time you needed to purchase an item online. What comes to mind? Is it the ease of finding what you...
February Foretells Slower New Vehicle Sales in 2019
Punxsutawney Phil predicted an early spring on February 2nd, but as we head nearer to the end of the month, it looks like the...
The Growing Impact of the “Connected Car,”: Four Ways This Can Affect Your Dealership
Today’s cars have become a one-stop-shop for transportation, security, and infotainment. Not only can you drive and play music, but you can now take...
How Dealerships Can Enhance Work-Life Balance and Attract More Females to the Industry –...
Lisa Copeland, CEO of Cars Her Way, recently joined us in-studio and discussed trends in retail automotive, enhancing work-life balance, and how dealerships can...
How to Evaluate Expenses in Each Department
Expenses are part of doing business. A dealership can’t have profits without a facility, inventory, employees, supplies and other necessities that cost money. The...
