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female

10 best practices to hire and retain female employees at your...

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One study reveals that a little over 26% of the workforce in the automotive industry, including manufacturing, are roles held by female employees. With this in mind, what is your strategy to attract, hire and retain women? Having more female employees on staff in all positions including leadership roles will result in higher profits overall, […]
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equity

Gender equity still a concern in auto industry

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March 24, 2021 is the National Equal Pay Day in the US, highlighting the discrepancies in earnings between men and women who perform the same roles. In the automotive industry, there have been substantial advancements in recent years, but there continue to be inequities both in pay and in terms of the opportunities afforded to […]
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women

Marketing to women in the post-COVID world

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We live in unusual times. Today, still in the midst of an uncertain pandemic, people tend to have either an abundance of free time, or no time at all while managing homeschooling, work, and relationships.  It shouldn’t come as a surprise that consumer women are adapting their behaviors to adapt to this new normal, and that means they’re […]
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The Growth of Women Car Buyers: Four Ways to Attract Them

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Women consumers are responsible for 65% of new vehicle purchases and service work done at dealerships, and they are a growing segment of car buyers. As shown by the data, many are playing a significant role in car purchasing decisions. As a result, dealers and companies are starting to notice this. Recently, Digital Air Strike, […]
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female

How dealers can attract and retain female staff

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Hiring and holding onto female employees isn’t just about diversifying a dealership’s staff or appealing to female buyers. Evidence has repeatedly shown that including women at all levels of a business strengthens it, with increased returns on investment, more significant innovation, and more.  However, as of 2019, women accounted for less than 25% of US autoworkers. Of that number, only 17.9% […]
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female

Do you see your female customer the way she sees herself?

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Sandwiched between a Toyota Tundra 4Runner and a Jeep Rubicon, my 2017 Jeep Renegade Desert Trail Hawk and I navigated slick rock and soft sands, on my brand-new BF Goodrich K02 AT tires, to ascend the plateaus of Moab, Utah during our recent week-long adventure with Charlene Boyer and the Ladies Offroad Network (LON). I’ve […]
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NADA

NADA seeks to lead by example by setting new diversity and...

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In a recent interview with Automotive News, Peter Welch, CEO of NADA, discussed the new diversity and equity strategies he and NADA staff are taking to promote inclusion in the company and the automotive retail industry: “We have such a big footprint in the industry, and in the retail industry, that we intend to lead […]
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customer experience

How the Customer Experience is Improved by Women in Automotive

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The customer experience (CX) in automotive has been an area of growth and investment in recent years. Manufacturers are focusing on improving how they interact with customers rather than simply selling including Hyundai’s Shopper Assurance Program, FCA’s partnership with J.D. Power to create the Customer First Award for Excellence, and targeted strategies by many others […]
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women

Why Aren’t There More Women General Managers?

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After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read statistics stating that only 8% of women occupy key positions in our national automotive dealerships. The same study also reports that women still work in positions of 91% office and administrative […]
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management

How to Help Women in Retail Advance Into Management

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There is no question that gender roles have evolved tremendously throughout the past couple of centuries. For example, in 2017, Ancestry.com pointed out some huge shifts in the gender gap, such as the rising prominence of women in occupations such as bank tellers and nurses. Women used to play a minor role in the workforce, […]
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