Tag: women
How to Reach and Engage the Connected Customer
There's a new breed of customers buying cars today, a group that is changing the game. These "connected consumers" are typically young shoppers who...
Tips for Creating a Premier Customer Experience on a Budget
Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the...
The Benefits of Having a Customer Education Campaign at Your Dealership
Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...
How to Leverage Digital Innovation and Create Personalized Experiences for Customers – Amy Anderson...
Today on CBT News, we welcome Amy Anderson, Director of Research and Market Intelligence in Cox Automotive and Chase Abbott, Vice President of Sales...
How Dealers Can Trim Down Their New Vehicle Inventories this Fall
As retail vehicle sales begin to slide, it is more important than ever to get lean headed into the slower-selling fall season. Coming off...
Responding to Out of Line Objections
On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...
How to Create Magic on the Phone
On this week's episode of the Weekly Tune-Up, Becky Nixon talks about increasing profits in your service drive with some tips on answering your...
Confirming and Destroying Stereotypes
Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...
Lead Generation Equals Dollar Creation
On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...
