Sunday, November 28, 2021
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website

Is Your Dealership Website Truly User-Friendly?

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Whether they use it to look up your address or scour it to compare you to your competition, your website is the most public face of your dealership today. Websites have become company gatekeepers, the deciding factor for many customers when choosing who to turn to when making a purchase. However, many times, companies don’t […]
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attract and convert

Bells & Whistles May Not Attract and Convert

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Here’s a silly question for dealers and managers: Do you ever look at your website and think it’s stale or boring? Of course you do – nearly every day – that’s why it’s a silly question. Believing your website is stale or boring is natural; but, making changes because of this belief often kills your […]
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search engine optimization

Writing SEO Rich Copy for Your Dealership Website

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Before we can even get into how you can have an SEO rich website, it’s important to know what SEO content is. SEO stands for ‘Search Engine Optimization’. Simply put, it is the process of website optimization that makes it easier for users to find your website through search engines, such as Google. The ‘Content’ […]
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online guided shopping

Online Guided Selling as a Website Strategy

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Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their popularity and conversions continue to dwindle. One of the primary reasons why I implored dealerships to relinquish their attachment to static lead forms is because […]
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search engines

Is Your Website Scaring Customers Away? 8 Issues to Fix...

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If your dealership website is receiving plenty of visitors but few conversions, then apparently there’s a problem. All the traffic in the world is worth little if your visitors take one look at your site and then back away, never to be seen again. Here are nine issues to pay careful attention to if you […]
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car buying

How to Be a 100 Percent Intelligent Dealership

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We have been hearing a lot lately about the use of Artificial Intelligence (AI) when it comes to engaging with Automotive Sales Customers. I would like to weigh in on this phenomenon as well as the general strategy of customers self-serving or perhaps self-selling.  As I have the benefit of traveling coast to coast to […]
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SEO checklist

The Ultimate 2018 SEO Checklist for Your Dealership Website

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As a car dealer, you need to ensure your customer’s know what vehicles you currently have on your lot and if you are offering any sales or discounts.  Ensuring that your website has complete visibility to customers should be your number one priority.  Television, radio, and newspaper advertisements are no longer the only way, nor […]
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VDP - vehicle detail page

Four Ways to Optimize Your VDP and Drive Sales

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We need to redefine the meaning of the vehicle detail page (VDP). At a time when automobile shoppers are expecting more transparency and user-friendly experiences, the VDP is more than a listing of a vehicle’s features – it’s an opportunity to create connections with consumers. Auto dealerships are embracing a better way to grow their […]
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website

Steve Stauning: Goals with website leads

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You spend a lot of money on advertising and marketing, but when it comes to driving potential car-buyers to your website, what’s the ultimate goal to growing website leads, calls, and sales? We spoke to Steve Stauning, President and CEO of SteveStauning.com, and got his top five things your dealership can do now to prepare for […]
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engagement

Two important consumer engagement metrics that will revolutionize your website

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 On today’s episode of Auto Marketing Now Brian reveals 2 neglected engagement metrics: Button-click ratio and Form completion rate. Dealers struggle to understand why consumers who visit their website don’t convert to some higher degree. Data shows that only 1% of visitors will fill out a form on a dealer’s website. Brian believes this […]
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