TSLA406.54517.64501%
GM82.5304.48%
F12.9950.555%
RIVN17.5150.625%
CYD43.1800.8581%
HMC25.2050.845%
TM219.2506.39%
CVNA394.25532.015%
PAG163.4407.42%
LAD289.02014.15%
AN209.86011.57%
GPI352.60017.12001%
ABG213.9609.87%
SAH71.2803.91%
TSLA406.54517.64501%
GM82.5304.48%
F12.9950.555%
RIVN17.5150.625%
CYD43.1800.8581%
HMC25.2050.845%
TM219.2506.39%
CVNA394.25532.015%
PAG163.4407.42%
LAD289.02014.15%
AN209.86011.57%
GPI352.60017.12001%
ABG213.9609.87%
SAH71.2803.91%
TSLA406.54517.64501%
GM82.5304.48%
F12.9950.555%
RIVN17.5150.625%
CYD43.1800.8581%
HMC25.2050.845%
TM219.2506.39%
CVNA394.25532.015%
PAG163.4407.42%
LAD289.02014.15%
AN209.86011.57%
GPI352.60017.12001%
ABG213.9609.87%
SAH71.2803.91%


website

employees

Should Your Website Have a “Meet Our Employees” Page?

- August 1, 2018
Today, having a strong social media and internet presence is a must for all companies, dealerships included. However, though we know that these elements are important for driving business, when...
dealership

Six Must-Have Tools on Your Dealership Website

- July 27, 2018
No longer are dealership websites just for displaying contact information and vehicle descriptions. Today, customers are looking for a more responsive and immersive experience when it comes to engaging with...
website

Is Your Dealership Website Truly User-Friendly?

- June 6, 2018
Whether they use it to look up your address or scour it to compare you to your competition, your website is the most public face of your dealership today. Websites...
attract and convert

Bells & Whistles May Not Attract and Convert

- March 26, 2018
Here’s a silly question for dealers and managers: Do you ever look at your website and think it’s stale or boring? Of course you do – nearly every day –...
search engine optimization

Writing SEO Rich Copy for Your Dealership Website

- March 5, 2018
Before we can even get into how you can have an SEO rich website, it’s important to know what SEO content is. SEO stands for ‘Search Engine Optimization’. Simply put,...
online guided shopping

Online Guided Selling as a Website Strategy

- February 28, 2018
Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their...
search engines

Is Your Website Scaring Customers Away? 8 Issues to Fix Right Now

- January 11, 2018
If your dealership website is receiving plenty of visitors but few conversions, then apparently there's a problem. All the traffic in the world is worth little if your visitors take...
car buying

How to Be a 100 Percent Intelligent Dealership

- December 21, 2017
We have been hearing a lot lately about the use of Artificial Intelligence (AI) when it comes to engaging with Automotive Sales Customers. I would like to weigh in on...
SEO checklist

The Ultimate 2018 SEO Checklist for Your Dealership Website

- December 14, 2017
As a car dealer, you need to ensure your customer’s know what vehicles you currently have on your lot and if you are offering any sales or discounts.  Ensuring that...
VDP - vehicle detail page

Four Ways to Optimize Your VDP and Drive Sales

- November 15, 2017
We need to redefine the meaning of the vehicle detail page (VDP). At a time when automobile shoppers are expecting more transparency and user-friendly experiences, the VDP is more than a...


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