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websites

J.D. Power Finds Carmaker Websites Perform Well – Why that...

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A recent report from global consumer insights leader J.D. Power has identified high overall satisfaction among car shoppers when utilizing car manufacturer websites. Of the 13,451 shoppers surveyed in April and May of 2020 for the 2020 Manufacturer Website Evaluation Study – Summer, websites for mass market and luxury carmakers were scored based on site […]
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nudging

The Concept of Nudging

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We get digitally nudged all the time, but what’s the impact of digital nudging and how effective is it for your dealership website?  David explains by offering up a great example of how it supposed to work.   Find more Tips Of The Day, right here on CBT Automotive Network. VIDEO TRANSCRIPT: Hello I’m David Kain […]
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website

Doing More With Your Website Visitors

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On this week’s episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how to supercharge your marketing strategy using anonymous shopper data.   VIDEO TRANSCRIPTION: Speaker 1: Welcome to Auto Marketing Now. On today’s show, we’re going to talk about using data sources to […]
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website

Changing your Website? Here’s What You’ll Need From Start to...

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There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on those sites for an extended period of time. Consumers have high expectations for your dealership’s website. If your dealership’s website is unable to fulfill those expectations, then consumers are going to […]
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live chat

Why You Need a Live Chat Feature on Your Dealership’s...

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If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the lower right corner of your screen and can seem irritating when you’re still high in the sales funnel. But for today’s consumer, website live chat is a tool that can serve […]
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website

The Importance of a Streamlined User Experience for Your Dealership’s...

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A potential car buyer or service customer reaches your dealership’s homepage. That’s the first step in acquiring new business in automotive retail today. The Cox Automotive 2019 Car Buyer Journey Study reports that car buyers spend, on average, 13 hours and 55 minutes researching online before making their purchasing decision. That time is split between […]
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Auto Marketing Now

5 Observations from Measuring Consumer Engagement on Dealer’s Websites

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  On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data that has been collected in the PCG Engagement Project. Dealers must understand how consumers are navigating their site to reveal friction points. The 5 observations include: Most Dealers are not […]
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customer experience

Mapping Your Online Customer Experience

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In the current competitive auto market, having an online presence is a must. Before they even set foot in your door, chances are the majority of your customers will have checked you out online. Websites and social media function as extensions of your dealerships. They are virtual showrooms where customers can view your newest models, […]
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employees

Should Your Website Have a “Meet Our Employees” Page?

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Today, having a strong social media and internet presence is a must for all companies, dealerships included. However, though we know that these elements are important for driving business, when it comes to actually designing and running these accounts and sites, it’s not always clear what we should or should not include on them. Take […]
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dealership

Six Must-Have Tools on Your Dealership Website

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No longer are dealership websites just for displaying contact information and vehicle descriptions. Today, customers are looking for a more responsive and immersive experience when it comes to engaging with a dealership website. According to a Cox Automotive survey, 83 percent of auto customers prefer at least one online function on a dealership’s site. In […]
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