Wednesday, December 2, 2020
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service

New study shows consumers’ motives for dealership service, key marketing tactics

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A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways to effectively retain their loyalty. The 2020 Dealership Service Retention Report found that the top factors that attract customers to service their vehicle at the dealership are the same that can […]
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recall

GM to issue another Takata airbag recall for 5.9M trucks and...

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After taking more than four years to reach a conclusion, the NHTSA has finally decided to mandate another Takata airbag recall for General Motors vehicles. The recall will affect 5.9 million vehicles and is expected to cost GM around $1.2 billion US. Like other Takata airbag recalls, the NHTSA has concluded that airbags used in certain trucks […]
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OTAs

Connected cars and OTAs: What are the pros and cons for...

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Who knew we would be living in a time when cars began to act like computers? Today’s cars are connected in ways that we have never seen before. Drivers can access Wi-Fi in their vehicles to enjoy expanded entertainment options, track traffic patterns, and even to order food. Nevertheless, one of the most well-known uses […]
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vehicles

Pressure mounting for EV expansion in North America

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The pressure for widespread adoption of electric vehicles is increasing worldwide, including at home in the US. UK’s Prime Minister Boris Johnson announced a ban on vehicles powered solely by gasoline or diesel in what has been called the “green industrial revolution”. The plan is to phase out fossil fuel-powered vehicles by 2030 – an […]
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inventory

Used car industry seeing more inventory, all-time high prices

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Customers have more choice and dealers have more to offer shoppers in the used car market, according to vAuto Available Inventory. Used cars have become more plentiful in recent weeks on a combination of factors but despite more inventory, the average list price continues to climb. The trend comes as new car sales have rebounded […]
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subscription

Vehicle subscription options on the rise from car manufacturers

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In the United States, more than 90% of households own a car. However, a shift is happening in the auto industry where urbanites are leaning away from car ownership in the traditional sense. Largely driven by the millennial generation, alternative mobility options are on the rise – options like Lyft and Uber ride sharing as […]
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inventory

New car inventory levels starting to normalize

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Dealers can start to breathe a little easier as new vehicle inventory levels continue to rise. Cox Automotive’s vAuto Available Inventory data shows that new vehicle supply has pulled out of the toughest part of the crunch since the pandemic began. Despite being in a better position than the past several months, new car inventories […]
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recovery

Can the auto industry maintain its torrid recovery pace?

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After a devastating first half of 2020, the automotive industry sustains its strong recovery, outpacing retail recovery figures in other industries. CNN reports that the American economy is operating at 83% of the pre-pandemic forecasts for the year while J.D. Power is estimating that the SAAR for new vehicle sales is expected to be 15.9 […]
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Policaro

Policaro Group on the use of innovation and technology in automotive...

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In Southern Ontario, COVID-19 affects customer sentiment just like the rest of the world. Google reports that 59% of car shoppers would complete their purchase online if the option existed. That’s driven dealers like Ontario-based Policaro Group to develop their online retail solution known as Policaro Access, giving customers the option to shop in person […]
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vehicle

Tips for effective vehicle merchandising and marketing – Part 2

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Customers Don’t Always Come Through the Front Door As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there’s no single entry that you can control. Links that drive the person to the site could land them onto the homepage, a vehicle landing page, inventory search, etc. A recent […]
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