Monday, January 18, 2021
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service drive

3 Tips to Sell More Cars Through the Service Drive

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Use Data to Get Service Drive Customers into the Showroom 45% of customers who service at a dealership bought not only the car they are...
post-visit video

Sending a Post-Visit Video of the Vehicle

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 Does taking a post-visit video of a vehicle and sending it to the customer who was at a dealership looking at that particular vehicle really help connect the customer with the vehicle? David says yes. Find out why on today’s Tip of the Day. VIDEO TRANSCRIPT: I believe all of you will probably have […]
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Hope for Gain

H.F.G.: Hope for Gain

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 HFG? What do these three letters have to do with customers buying a vehicle from your dealership today? Mark explains.   VIDEO TRANSCRIPT: I want you to remember these three letters, HFG, hope for gain. Nobody has ever bought a car without experiencing, feeling hope for gain. When you’re presenting, demonstrating, closing, proposing, whatever […]
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drive

Talking During the Demonstration Drive

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Put the Customer in the Driver’s Seat and Listen Performance strategist Tony Robbins says, “For changes to be of any true value, they’ve got to be lasting and consistent.” This certainly rings true for our industry today.  Having been in this business for over 35 years it never ceases to amaze me how hard it […]
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deal proposal

Presenting a Proper Deal Proposal

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On this week’s episode of On the Mark, Mark Tewart gives some of his opinions on how you can present the best deal proposal possible.
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walk around

What to Say When Customers Say, “We Just Want to...

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On today’s Tip of the Day, David Lewis of David Lewis & Associates shows you how to lower your customers’ defensive posture and improve the customer experience. David also tells you what to say when the customer says, “We just want to walk around by ourselves.” VIDEO TRANSCRIPT: I’m going to give you right now some […]
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lease

Ways to Pitch a Lease

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Lots of dealers are able to sell a car at full MSRP when selling a lease. Many consumers don’t think about negotiating the purchase price during the lease as they do when they’re buying—they often only focus on the monthly payments.  Car leases can be great, although with a record number of people leasing in […]
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Tip of the Day

Getting Out of a Rut

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 In a rut? It happens to the best of us. Forget about why you’re in it. Mark gives you three simple steps to get out of the rut.   VIDEO TRANSCRIPT:  Mark Tewart: Today, I want you to focus on how you can get out of that rut. Some of you are in a […]
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newscast

Four Ways Your Dealership Can Use a Sales Funnel

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The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel” tossed around. It may sound technical, but it is simply the path that businesses guide customers through to get to a sale. Each part of the funnel is filled with touchpoints […]
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Hugh Hathcock

How ReconVelocity is Helping Dealers Get Their Vehicles Retail-Ready Faster...

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On today’s show, we pleased to welcome back Hugh Hathcock, owner of ReconVelocity and one of his most successful clients, Chris Slaydon of Vernon Auto Group. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. Jim Fitzpatrick on another edition of CBT News. Thanks so much for joining us today. We’re so happy to have back in the […]
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