Strategy Before Tactics When It Comes to Facebook
When deciding whether to have a separate Facebook account for business and personal, it’s best to examine your marketing goals. BY KATHI KRUSE
I’m not trying to be Captain Obvious here...
TSLA402.030-5.43%
GM81.3950.855%
F11.8850.175%
RIVN11.612-0.2081%
CYD23.6850.275%
HMC33.530-0.542%
TM193.840-2.72%
CVNA59.150-0.08%
PAG212.105-0.045%
LAD285.170-5.56%
AN163.010-1.8%
GPI246.870-7.33%
ABG190.430-4.56%
SAH62.030-1.65%
TSLA402.030-5.43%
GM81.3950.855%
F11.8850.175%
RIVN11.612-0.2081%
CYD23.6850.275%
HMC33.530-0.542%
TM193.840-2.72%
CVNA59.150-0.08%
PAG212.105-0.045%
LAD285.170-5.56%
AN163.010-1.8%
GPI246.870-7.33%
ABG190.430-4.56%
SAH62.030-1.65%
TSLA402.030-5.43%
GM81.3950.855%
F11.8850.175%
RIVN11.612-0.2081%
CYD23.6850.275%
HMC33.530-0.542%
TM193.840-2.72%
CVNA59.150-0.08%
PAG212.105-0.045%
LAD285.170-5.56%
AN163.010-1.8%
GPI246.870-7.33%
ABG190.430-4.56%
SAH62.030-1.65%
Retail Automotive
Phone-Ups…Does Your Staff Sound Like Everyone Else?
Proper training in taking phone-ups opens the door for effective dialogue with the customer and increases your chances of getting them into the showroom. BY DAVID LEWIS
One of the most...
Selling in the zone
BY CHRIS SARANCENO
Recently, I came across some old notes I took at a Half-A-Car training meeting about 12 years ago. The notes were centered on being focused and prepared to...
Easy Ways To Sell More (Even If You’re Too Busy)
The river of gold is still flowing. Don’t wait until it dries up to get serious.
BY JOE VERDE
I talked to a dealer the other day about training and I got...
REAL Success – R is For Retention
If you want to increase customer retention in your dealership, focus on communicating with them to form a connection. BY BRENDA STANG
Customers don’t care about you until they feel that...
Using Customer-Centric Websites to Boost Sales
Forward-thinking dealers will utilize improved technologies to turn website visits into increased sales. BY DENNIS GALBRAITH AND GINO CIPPERONI
Dealers hear a great deal about new technology, but the issue that...
Is a Digital Storefront Right for Your Dealership?
Creating a digital storefront could give you the competitive edge you need in today’s market. BY MARK RIKESS
AutoNation recently announced the creation of its first digital storefront – which allows...
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