TSLA407.46015.84%
GM80.5404.23%
F11.7100.13%
RIVN11.8200.39%
CYD23.4100.13%
HMC34.070-0.29%
TM196.560-1.08%
CVNA59.2352.625%
PAG212.1600.07%
LAD290.7303.89%
AN164.8104.61%
GPI254.16010.28%
ABG194.99022.03%
SAH63.6802.42%
TSLA407.46015.84%
GM80.5404.23%
F11.7100.13%
RIVN11.8200.39%
CYD23.4100.13%
HMC34.070-0.29%
TM196.560-1.08%
CVNA59.2352.625%
PAG212.1600.07%
LAD290.7303.89%
AN164.8104.61%
GPI254.16010.28%
ABG194.99022.03%
SAH63.6802.42%
TSLA407.46015.84%
GM80.5404.23%
F11.7100.13%
RIVN11.8200.39%
CYD23.4100.13%
HMC34.070-0.29%
TM196.560-1.08%
CVNA59.2352.625%
PAG212.1600.07%
LAD290.7303.89%
AN164.8104.61%
GPI254.16010.28%
ABG194.99022.03%
SAH63.6802.42%

Honda exec says 50% Canada tariff would be ‘catastrophic’

Speaking at the Reuters Automotive USA conference, a Honda representative warns that potential tariff increases could have a catastrophic impact on the auto industry
Honda exec says 50% Canada tariff would be "catastrophic"

On the Dash:

  • A Honda executive said Canada auto tariffs doubling to 50% on Jan. 1 would be “catastrophic.”
  • Honda wants the trilateral USMCA to stay in place to keep U.S. industry competitive.
  • The U.S. and Canada are working on a deal to ease steel and auto tariffs.

A Honda executive said Tuesday that a planned Jan. 1 increase in U.S. tariffs on Canadian steel and auto imports would be “catastrophic,” for the auto industry.

Jennifer Thomas, Senior Vice President of Corporate Affairs at American Honda Motor Co., made the comments at the Reuters Automotive USA conference in Detroit. Automakers are watching talks between the U.S., Mexico and Canada, hoping the three countries extend their long-standing trade deal.

Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox.

Honda says three-country trade deal must stay in place

While Honda wants the trilateral U.S.-Mexico-Canada agreement (USMCA) to remain in place so the U.S. industry stays competitive, Thomas called the agreement integral to Honda’s success.

The three countries’ auto industries are tightly intertwined. Higher tariffs could raise costs and affect where companies such as Honda build new plants, Reuters reported. In August, Honda said it may not build an eighth North American assembly plant unless the trade deal is extended. Thomas said Honda is at capacity, is exploring all options and will keep investing in the U.S.

U.S. Trade Representative Jamieson Greer announced earlier this year that the U.S. would not automatically extend the USMCA. The pact moved into an annual review process in place of a 16-year extension, according to CNBC.

U.S. and Canada working on deal to ease tariffs

The two countries are working on a deal to ease U.S. tariffs on Canadian steel and autos, Reuters reported Monday. The talks cover tariffs imposed under Section 232 of U.S. trade law, including a tariff of up to 50% on Canadian steel and 25% on autos. Negotiators are discussing relief from those duties.

Thomas said she is cautiously optimistic that the Jan. 1 doubling will be avoided. Greer has said vehicles assembled in Mexico and Canada would likely still face some level of tariffs.

Toyota and Honda build most of the vehicles made in Canada and face the biggest exposure to the higher tariff. Honda reports that more than 60% of the vehicles it sells in the U.S. are built domestically.

Content rules leave North America at a disadvantage

North America is at an unfair disadvantage under current trade rules, Thomas said. The USMCA has specific North American content requirements, known as rules of origin, that the trade deals with the EU, Japan and South Korea do not. Thomas and other auto executives said those requirements are not in place in other deals.

In talks with Mexico, the U.S. has demanded that all North American-built vehicles contain 50% U.S.-specific content. That would raise the required regional content to 82% to qualify for U.S. benefits, according to sources familiar with the talks cited by Reuters.

More from Industry News
Hacking group claims data theft at VinSolutions, Cox investigating 'suspicious activity'

Hacking group claims data theft at VinSolutions, Cox investigating ‘suspicious activity’

- October 27, 2026
On the Dash: VinSolutions activity was quickly contained and affected a limited subset of dealers, Cox says. A hacking group claims data theft, which Cox has not confirmed. Law firms...
Porsche cuts China exposure as global deliveries fall 16%

Porsche cuts China exposure as global deliveries fall 16%

- October 27, 2026
On the Dash: Porsche reduced its reliance on Chinese automakers such as BYD, Geely, and Xiaomi, which intensify competition, particularly in electric vehicles. Global deliveries fell 16% to 178,532 vehicles...
Dealer inventory builds to 82-day supply, Cox Automotive reports

Cox Automotive reports dealer inventory builds to 82-day supply

- October 27, 2026
On the Dash: Dealer inventory has reached an 82-day supply, above the industry’s 75-day target. Toyota and Lexus run lean at 35 and 41 days, limiting buyer negotiating room. Jeep,...
Court rejects Volkswagen and Scout bids to dismiss dealer lawsuit

Court rejects Volkswagen and Scout bids to dismiss dealer lawsuit

- October 26, 2026
On the Dash: A federal judge rejected Volkswagen and Scout Motors' latest attempts to end the California New Car Dealers Association's lawsuit challenging direct vehicle sales. The ruling upholds the...

Add us as a preferred source on Google

CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.