TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Retail Automotive

New Vehicle Models

Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers

- December 21, 2015
Dealers must not equate these broad customer groups with common market segments that they can effectively target. BY DENNIS GALBRAITH I hear or read many dealers, their marketers and consultants discuss women...
Sales & Marketing Auto News
Paying BDC Agents

Consider These Plans For BDC Agents Paid By The Hour

- December 16, 2015
Keep your hourly rate competitive and implement fresh incentives daily and monthly. BY BILL WITTENMYER A friend of mine says all the time that “Our pay raise becomes effective when we are.”...
Management & Leadership Sales & Marketing
keywords

Selecting Keywords Pays Off With Improved Marketing ROI

- December 14, 2015
Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY FARLEY A strong keyword strategy is one...
Sales & Marketing Auto News

Why an hourly rate is more important to your dealership’s BDC

- December 8, 2015
When it comes to running a BDC as a manager or working as a phone agent, some might say it's pretty difficult. In fact, some would say not a lot...
Sales & Marketing Daily Automotive News

Do your sales and service employees know the F&I products you offer?

- December 3, 2015
We're in the final month of the year, so a lot of dealerships are busy assessing plans for 2016 - including figuring out ways to be more profitable. Wards.com suggests one of...
Sales & Marketing F&I

November 2015 Sales Numbers

- December 1, 2015
Corinne Lillis and Joe Gumm give you a look at the November 2015 sales numbers. The November 2015 sales totals are: Fiat Chrysler: +3% Chrysler: -12.1% Jeep: +19.9% Dodge: -7.5% Fiat: -2.6% Ram:...
Sales & Marketing Auto News
women shoppers

Convert More Women Shoppers To Trucks From Cars

- November 30, 2015
Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING Truck sales continue to soar nationwide, and while many dealers don’t realize so, this trend...
Sales & Marketing Auto News
Competition Between Departments

Competition Between Departments is Great but Don’t Let it Become a War

- November 25, 2015
Dealers must employ specific tactics to foster a culture defined by skin in the other manager’s game. I am betting you have experienced this pain as a dealer too many times:...
Management & Leadership Sales & Marketing

How converting women to truck-buyers will increase profits

- November 24, 2015
So have you seen that commercial, the one about women using trucks for everyday activities? Well life is now imitating art because using women-centric advertising can help move trucks and boost...
Sales & Marketing Daily Automotive News
Outbound Phone Sales

Outbound Phone Sales Efforts Must Be Judged By Live Conversations

- November 4, 2015
Dealerships need to manage to the right metrics and be smart with technology to maximize phone success. BY MIKE HAEG It’s 2 p.m. on a typical Tuesday. Unfortunately, the weekend sales...
Sales & Marketing Auto News


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CBT News
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