So have you seen that commercial, the one about women using trucks for everyday activities? Well life is now imitating art because using women-centric advertising can help move trucks and boost profits, according to Anne Fleming, President of Women-Drivers.com.
In this month’s issue of Car Biz Today Magazine, she says major automakers are starting to think about women buyers when they design truck models now. Trucks are a hot commodity. Just in October, sales of trucks, SUVs, mini-vans, crossovers, and other light trucks increased 22 percent overall. Currently, women buy smaller cars that offer less per-unit profit, but Flemming offers these advertising tips to dealerships that will not only appeal women considering a pickup truck, but will fatten your dealership’s profit margin:
- Broad your audience. Make sure your truck ads are gender-balanced. On your website, take steps to feature images of women using trucks.
- Show truck reviews from women. Women look at reviews written by other women. Your website and social media pages should include links to those reviews.
- Speak to your demographic. Trucks are an easy sell in rural areas, but don’t neglect the ways truck are practical in a number of city settings as well.
To view the rest of the list, check out Anne’s article in the November issue of Car Biz Today Magazine, available here.