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customers

Is The Automotive Industry Forgetting How To Connect?

If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology,...
lease

Ways to Pitch a Lease

Lots of dealers are able to sell a car at full MSRP when selling a lease. Many consumers don’t think about negotiating the purchase...
service

Retain Service Customers with Every R.O.

We probably all agree that the goal of the dealership service department should be to: A) generate profit, and B) deliver an experience that...
digital

How the Growth of Digital Dealerships is Pushing Traditional Auto Dealers to Rethink their...

Digital dealership models have been “Vrooming” ahead and 2020 is poised for an even sharper acceleration into the digital space. Given the current landscape,...
marketingvideo

How to Give Your Dealership an End of the Year Marketing Boost

On today's show, we're pleased to welcome back Eric Mercado, President of WeDrive Automotive, a progressive automotive marketing company headquartered right here in Atlanta,...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Customer Relationship Management

On this week's Kain & Company, David talks about customer relationship management and CRM culture.

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

The Importance of a Dream Team Concept

 On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...