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automotive industry

Top Reasons to Work in Automotive Retail

Automotive dealerships and its dealers are the links to the automotive manufacturers and their consumers. If you have a true appreciation for cars, then...
ambassadors

Five Ways to Turn Customers into Ambassadors for Your Dealership Brand

What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to...
incentives

Attracting Customers with Better Incentives

Negotiating and haggling when shopping for a car can oftentimes be awkward and frustrating, but it is made even more difficult if dealerships are...
Brian Benstockvideo

Brian Benstock on What it Takes to Drive an Award-Winning Dealership

Coming off of a record-breaking 2018, Paragon Automotive became the highest volume dealer to take home the Precision Team Award for Acura and the...
February

February Foretells Slower New Vehicle Sales in 2019

Punxsutawney Phil predicted an early spring on February 2nd, but as we head nearer to the end of the month, it looks like the...

Confirming and Destroying Stereotypes

Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...

How Customer Perception Can Impact Your Service Department

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about customer perception and how it impacts the...

Getting on Your Customer’s Wavelength

On today's episode of Kain and Company, David shares some ideas he has to help you sell more cars by connecting with your customer...

Toxic Achievers

On today's episode of Hard Truths, Dave Anderson goes over the types of "toxic achievers" that you may have in your staff and holding...