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Paul Cummings

Auto Retail Veteran Paul Cummings on Triumphing Over Adversity

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Obstacles in business and in life can either shut you down or wake you up. Most dealers have faced challenges from the Coronavirus head-on and used their passion and ingenuity to succeed in the face of adversity. On today’s show, we speak with an automotive retail veteran who has dealt with his fair share of […]
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Paul Cummings

Automotive Veteran, Best-Selling Author, and Business Coach Paul Cummings Shares His...

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Today on CBTNews.com – Thursday, April 2nd, 2020: Best-Selling Author, Business Coach, And Automotive Veteran Paul Cummings Shares His Unique Perspective on the Current Crisis On today’s show, we welcome back Paul Cummings, business coach, auto industry veteran, and best-selling author of It All Matters. Paul speaks with CBT’s Jim Fitzpatrick to talk about his […]
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enthusiasm

Do You Have Your “E’s” Turned Up Today?

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 Do you have your “E’s” turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how you can get your customers on the “Yes Train” with Paul Cummings on today’s Saturday Morning Sales Meeting.
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goals

Visualizing Your Goals

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Do you have goals that are important to you? See the goal in your mind’s eye as if it’s already real. Listen to Paul Cummings’ advice on today’s Saturday Morning Sales Meeting.
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drive

Finding Your Drive to Succeed

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Go to work ready to make a difference for your customers. Don’t settle for average. Do you have the drive it takes to succeed this morning? Paul Cummings gets you motivated to find your D.R.I.V.E. on today’s Saturday Morning Sales Meeting.
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attitude

Do you think Attitude is Overrated?

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Do you think attitude is overrated?  Not just an attitude, but an attitude of gratitude.  Paul explains how a good attitude can benefit your process when people buy cars.   VIDEO TRANSCRIPTION: I have a question for you today. Do you think attitude is overrated? Do you think that attitude is overrated? Well Let me […]
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Gross Profit

7 Words That Will Increase Your Gross Profit

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What if Paul Cummings told you that there are 7 words that will increase your gross profit by 20 percent: Can you see some value in that? Well, there is and he’s here to tell you more about it for today’s Tip of The Day. For more tips from our automotive industry’s top trainers, visit […]
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Tip Of The Day

Don’t Stop Short and Miss A Sale

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Sometimes you may be the reason why a sale didn’t happen. In today’s Tip Of The Day, Paul Cummings shares with you how many “No’s” could lead to a yes and why you should not stop short. VIDEO TRANSCRIPT: Hi, Welcome to Tip of the Day. This is Paul Cummings on behalf of the CBT Automotive […]
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objections

Overcoming Buyer Objections in the Car Sales Process

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 How many times do you hear “I’m just looking.”  Instead of coming back with something witty or semi-snarky like “That’s why we put em out here”, Paul says use empathy by using this simple phrasing. Video Transcription: Our Tip of the Day comes from Paul Cummings. Well, you know how many times do you […]
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follow-up plan

Having a Follow-Up Plan

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The problem with follow-up is that it’s not being done correctly. Does your follow-up plan include calling previous customers every single week and thanking them for their business and asking for referrals? Paul explains why follow-up doesn’t pay you today, but later. VIDEO TRANSCRIPTION:  We’re gonna talk about that word, that little phrase, follow up. […]
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