Best practices for using video on a dealer site
We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they can also be edited on the...
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CVNA362.240-8.84%
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GPI335.4802.75%
ABG204.0901.55%
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CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
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LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
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Policaro Group on the use of innovation and technology in automotive retail
In Southern Ontario, COVID-19 affects customer sentiment just like the rest of the world. Google reports that 59% of car shoppers would complete their purchase online if the option existed....
Tips to improve your virtual showroom
On a typical day, when most people will never stop by your dealership but they'll visit your website, the importance of digital showroom curb appeal matters tremendously. If your website...
Online consumer engagement showing indications of industry rebound
Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a press release issued Tuesday, and used...
Auto industry recovering well amidst retail slump
Most industries have taken a devastating hit because of the coronavirus pandemic, with some recovering at a faster pace than others. The auto industry was greatly impacted according to a...
The challenge is on for franchised dealers as Vroom, Carvana stock ratings upgraded
On Tuesday, Goldman Sachs upgraded online auto retailers Vroom Inc and Carvana Co from ‘Hold’ to ‘Buy’ status and raised the price targets for both companies. After a challenging past two quarters...
Moving marketing to an increasingly online environment
Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September digitally. For far-reaching product launches, global...
Phone Skills a Key Ingredient for Effective Virtual Retailing
In light of the ongoing pandemic, auto sales and service continue to grow in popularity online. Capgemini research from May 2020 shows that “46 percent of prospective [car] customers will...
CarGurus Report: 70 Percent of Consumers Are Actively Searching for Vehicles
According to the Wall Street Journal, most automakers reported declines in sales during this year’s second quarter. The numbers may look bleak, and these sales decreases may be the norm...
Analyst Predicts a Third of American Malls Close in Next Year. What It Means for Dealers
The retail industry has been relatively stable for decades. Small retail stores and chains could be profitable by maintaining low overhead in malls, but that’s predicted to change in the...
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