Smart dealers constantly look to improve show rates and closing percentages -- website redesigns, huge direct mail campaigns, big gorillas on the roof and a whole lot more. One secret...
With the coming of spring, dealerships around the country will be sprucing up their showrooms and getting that lot full of cars to sparkle once again. In hopes of shaking...
In their book “Extreme Ownership: How U.S. Navy Seals Lead and Win,” Navy Seals Leif Babin and Jocko Willink state that only after a leader truly understands the mission and...
When we first started selling cars, it’s a shame that all of us weren’t taught how to effectively follow-up with a customer who leaves your lot without buying. If we...
2015 and 2016 were record-setting years for the auto industry. Sales were at an all-time high, and it seemed as if the trend could continue into 2017. Unfortunately, the trend...
Technology is evolving at a faster pace than ever before and no industry is evolving faster than automotive. Cars that drive themselves and communicate with other vehicles as well as...
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of February 2018 at dealerships around the U.S.
The seasonally adjusted, annualized sales rate (SAAR) for the...
Quota kickbacks have a place in the automotive industry with benefits for both consumers and some dealers.
Programs that reward dealer volume sales, known as stair-step programs, are derided by a...
Opportunity #1 – Bring your own business
To be successful for a long period of time you must create lead generation marketing. Lead generation equals dollar creation. Many dealerships are not...
Are the vehicles on your lot impacting your sales? Haig Stoddard, Senior Analyst at WardsAuto, talks with CBT News about January 2018 auto sales numbers, what the market is saying...