Over the past decade, the average dealer has lavishly spent on conferences and training intended to give their team the edge with internet sales. With this much focus on a...
Imagine the amount of time the car buying process would be reduced to if potential car buyers could choose the best salespeople at your dealership. Not only would it reduce...
The consumer buying experience has seen rapid changes in the past two decades. In years past, customers could only purchase items in a physical store. However, with the advent of...
When John O'Leary was 9 years old, he suffered burns over 100% of his body and was expected to die. He is now a national bestselling author and inspirational speaker,...
Today’s multi-cultural society is a discussion many Americans are having and regardless of which side we are on in this conversation, most of us are dealing with some degree of...
We're eight days into the new year, and right now there are two different types of scenarios taking place on your sales floor. In an interview with CBT's Jim Fitzpatrick, New York...
When studying how customers research vehicles, there are many elements to that search, especially once they land on your dealership's website. Things like lead forms, outbound links, and social sharing...
Nothing connects humans on a broader scale than the internet. If something newsworthy happens, you are bound to see it in your social media or news feed within minutes, and...
Jim Fitzpatrick discusses the key to success in auto retail with Rory Vaden, New York Time’s Bestselling Author of Take The Stairs: 7 Steps to Achieving Success and Co-Founder of...
For most of the dealers I encounter, leads from website trade-in tools are almost an afterthought. There is a belief, for example, that it doesn’t matter which trade-in form you...