Nothing connects humans on a broader scale than the internet. If something newsworthy happens, you are bound to see it in your social media or news feed within minutes, and...
Jim Fitzpatrick discusses the key to success in auto retail with Rory Vaden, New York Time’s Bestselling Author of Take The Stairs: 7 Steps to Achieving Success and Co-Founder of...
For most of the dealers I encounter, leads from website trade-in tools are almost an afterthought. There is a belief, for example, that it doesn’t matter which trade-in form you...
Cory Mosley, host of Progressive Retail here on the CBT Automotive Network talks with Joe Gumm about the Automotive Internet Sales Accelerator Program. This program designed to help dealers create scale...
According to Andy MacLeay, Director of Digital Marketing with Dealer.com, eliminating quality inventory on your lot might mean finding an effective marketing campaign that un-limits your dealership’s consumer reach.
As dealers...
The holidays are a hectic time of year. Stress runs rampant with obligations to attend parties and events, along with the expectation to spend copious amounts of money on gifts,...
Jim Fitzpatrick discusses the key to success in auto retail with New York Time’s Bestselling Author Rory Vaden of Take The Stairs: 7 Steps to Achieving Success and Co-Founder, Southwestern...
Repeat buyers are the basis of success for any auto dealership. You spend a lot of advertising dollars to attract new buyers to your dealership, but the real secret lies...
I’m often asked at dealerships, seminars and 20 Group meetings what is the key element of success for selling cars online. My answer is always the same: First and foremost,...
Cars.com recently published their Guide To The 4Ps of Automotive Marketing™ with product, price, place, and person representing four primary pillars of successful auto dealer marketing. In times past, the last...