Just as there are different personality types, buyers can also be categorized into different buyer types as well. Some buyers love to negotiate, others hate anything that could resemble confrontation....
Consumers want to shop for an automobile in the same way they shop for other items online. Online advertisements encourage consumers to make purchases even before they are certain of...
The auto industry has made some big changes in the way a vehicle is advertised and sold. The consumer has so much available to them by way of technology before...
The vast majority of dissatisfied customers who threaten to call an attorney never do. For the few who follow through, the results can be devastating. While it’s true that many...
In today’s fast-paced business world, it could be difficult to gauge the success of your sales employees and the satisfaction of your customers. CBT News had the opportunity to talk...
CBT Automotive was thrilled to be joined by inspirational speaker John O’Leary recently for an exclusive interview. John shares with our network his story of tragedy, triumph and overall self-betterment...
Traditional shoppers used to visit three to four dealerships before making a purchase. Now, with the shift going digital, dealership visits have dwindled to approximately one-and-a-half. Shoppers are spending more...
What if you could accurately predict the type of car a customer in a specific location is likely to buy? What if you had the tools to effectively target your...
Like most months in this business, April saw some losers and some winners. To provide us with some perspective on last month’s sales figures, CBT Automotive Network is joined by...
At this time in the car business when it is getting harder and harder to hold gross on new-vehicles, used-vehicles are becoming more critical to dealer profits than ever before....