CBT News – August 11, 2015
On today's show:
- Jon McKenna explains why the "3 month window" is important for your advertising
- Sales Tip of the Day with Chris Rollins on branding yourself, brought to you by...
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
marketing
Market To Buyers Researching Their Next Car
Don’t Wait Until They Have Picked A Make And Model
BY PHIL SURA
72% of shoppers start out open to any brand; dealers have 3 months to reach them with savvy digital...
Vehicle Wraps And Graphics Give Dealers A Low-Cost, High-Impact Advertising Medium
Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY
Have you considered your dealership’s vehicles as valuable media assets? Whether you have a single...
How impactful visuals and interactive content are increasing customer satisfaction
Auto manufacturers (OEMs) have moved away from having an abundance of text and static pictures on their websites, and are instead telling an engaging story about their vehicles by using...
Force Marketing CEO John Fitzpatrick Set to Speak at First Annual CBT Automotive Sales, Service and Marketing Conference & Expo
ATLANTA, GEORGIA (PRWEB) JULY 29, 2015
Force Marketing is proud to announce that CEO and President John Fitzpatrick will be a featured speaker at the upcoming first annual CBT Automotive Sales,...
Have you started prepping for the fourth quarter yet?
It's the middle of summer and you're probably enjoying some cookouts and your nice tan, but has your dealership's fourth quarter crossed your mind?
In this month's issue of Car Biz...
The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y Women
Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING
Here are a couple of statistics that ought to command your...
SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly
A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business.
BY AMY FARLEY
Every dealer by now knows the importance of a...
Phone Skills Remain Critical In An Era Of Digital Marketing And Online Leads
Dealerships cannot fail to strategize phone connections with customers and prospects, or to follow key rules. BY GRANT CARDONE
We all know about instantaneous connection of the planet via the Internet....
Evaluate A Marketing Agency’s Technology Platforms
Be sure marketers are adept with latest tools to sharpen a dealer’s SEM, social media and other strategies.
BY AMY FARLEY
Work smarter, not harder. It’s an aphorism that has been around...
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