TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


marketing

New Vehicle Models

Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers

- December 21, 2015
Dealers must not equate these broad customer groups with common market segments that they can effectively target. BY DENNIS GALBRAITH I hear or read many dealers, their marketers and consultants discuss women...
Sales & Marketing Auto News
keywords

Selecting Keywords Pays Off With Improved Marketing ROI

- December 14, 2015
Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY FARLEY A strong keyword strategy is one...
Sales & Marketing Auto News
social selling

Why Are Dealers, GMs The Last At Their Stores To Join The Social Media Party?

- December 7, 2015
Lack of support from the top is holding dealerships back on social selling and marketing. BY LAURA MADISON A social media movement is rocking the retail automotive sector, but the people at...
Management & Leadership Sales & Marketing
website traffic

Take Advantages Of Marketing Tools Available In Google Analytics

- November 19, 2015
A variety of reports help identify where a dealer’s website traffic originated, how your results compare, and other key performance metrics. BY AMY FARLEY Digital marketing for car dealers isn’t just about...
Sales & Marketing Auto News

CBT News – November 18, 2015

- November 18, 2015
On today's show: John Fitzpatrick, President and CEO of Force Marketing, on how to avoid sending mixed messages to customers Are you doing enough to reach mobile customers? A look...
Daily Newscast

CBT News – October 28, 2015

- October 28, 2015
On today's show: Chris Lentz, President of AutoSweet, reveals who the most digitally connected consumer is and why Why one candidate is trying to take credit for Ford's decisions This week's top OEM headlines
Daily Newscast
ad messages

Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake Of Marketing Cars Like Power Tools

- October 28, 2015
Let dealership reputation and trust, not price, drive the value proposition when targeting these customers. BY ANNE FLEMING Based on how they approach the car buying process, women buyers tend to identify...
Sales & Marketing Auto News
TV Ad Time Competition

Dealers May Never Have Seen TV Ad Time Competition Like Next Year’s Elections

- October 21, 2015
In this perfect storm of demand for conventional media, pre-roll video looks increasingly appealing. BY KEVIN GIANATIEMPO Sebastian Junger’s 1997 book “The Perfect Storm” describes a confluence of meteorological factors producing...
Sales & Marketing Daily Automotive News
Reputation On Facebook

Take Extra Care To Manage Your Dealership’s Customer Reputation On Facebook

- October 20, 2015
The friends-and-family aspect of that platform means you want the domino effect to be positive, if possible. BY DAVID KAIN We’ve all heard the phrase, “It’s all fun and games until...
Management & Leadership Sales & Marketing
Dealership’s YouTube

Make Sure Your Dealership’s YouTube Page Offers A Variety Of Videos And Updates Them

- October 19, 2015
Don’t be stale and predictable; make sure to post product, value, salesperson and testimonial videos. BY LAURA MADISON The digital movement has transformed automotive marketing. A shift in how customers research...
Sales & Marketing Auto News


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Auto retail holds firm as Kerrigan flags geopolitical pressure, policy resets and M&A surge
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Paul Brown, Vice President of Ascent Dealer Services, explains how negative equity affects trade-in values and how dealerships can protect themselves and customers with gap insurance.
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The key to closing deals underwater

CarMax shares fall 14% as new CEO Keith Barr unveils turnaround plan focused on lower-priced vehicles amid softening consumer demand.
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CarMax pivots to lower-priced vehicles as investors remain skeptical


CBT News
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