TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%


marketing

Facebook

Facebook seeks to optimize mobile shopping through new automotive ad initiative

- September 29, 2020
According to J.D. Power, 53% of automotive internet shoppers use a mobile device to gain information about automobiles. The world of automotive research is changing for consumers, as potential car...
Sales & Marketing Auto News
marketing

Benefits of effective seasonal fixed ops marketing

- September 28, 2020
For dealerships, January through March new and used car sales are usually at the lowest levels of the year - pandemic shutdowns notwithstanding. This year poses an even bigger problem...
Fixed-Ops Auto News
marketing

Moving marketing to an increasingly online environment

- September 22, 2020
Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September digitally. For far-reaching product launches, global...
Sales & Marketing Auto News
VINtv

Leveraging sophisticated AI for your dealership’s video marketing strategy

- September 22, 2020
There's nothing more powerful than TV when it comes to marketing, and dealers know this. However, it's also very expensive to do well. Executing television marketing efficiently and cost-effectively is...
Sales & Marketing Daily Automotive News
marketing

Dealer Forward – Marketing Edition: Shifting Consumer Preferences

- September 15, 2020
Welcome to a special marketing edition of Dealer Forward. For years, dealer and technology partners have been working to bridge the ‘online to-in-store' experiences. Due to the COVID-19 pandemic, the...
Sales & Marketing Power Lunch
geofencing

How dealerships can use geofencing strategies to target customers

- September 14, 2020
As dealerships enter into their next quarter of the marketing plan, many think creating a new marketing campaign is not in the budget. Especially now. However, you can add something new...
Sales & Marketing Auto News
Coca-Cola

Pointers in positive messaging from Coca-Cola

- September 11, 2020
Worldwide beverage brand Coca-Cola was quiet as the coronavirus pandemic raged worldwide. Rather than pushing their product, the global leader cut their ad spend to nil. But the move wasn’t...
Sales & Marketing Auto News
Lissette Gole

Google’s automotive retail head Lissette Gole, discusses meeting modern consumer demands

- September 10, 2020
 Digital retailing has become a necessity for dealers in the midst of the pandemic. However, tracking consumer activity online and increasing the efficacy of your digital marketing can be challenging....
Sales & Marketing Auto News
Mark Sokal

Expand your dealership’s reach with these website features – Mark Sokal

- September 10, 2020
We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under the name Sokal, this marketing agency...
Sales & Marketing Auto News
reputation

Four ways to manage your dealership’s online reputation

- September 9, 2020
How important is reputation? If the stats are to be believed, pretty vital. According to the World Economic Forum, more than 25 percent of a company's market value is directly...
Management & Leadership Auto News

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CBT News
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