Tips to optimize customer engagement in the pandemic and beyond
If you live in Southern California, you may have noticed a new type of text message from candidates during the recent political season. It may have gone something like this,...
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
marketing
TV’s effect on dealership digital engagement
For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and especially used models—turned a corner, becoming...
Cars.com CEO Alex Vetter on how advertising has changed for car dealers
In today’s marketplace, customers are equipped with digital tools to do most of their shopping from smartphones, which includes vehicles. But since the onset of the pandemic, dealers have had...
4 marketing moves car dealers should be making right now – Frank Lopes
Marketing is a key element of auto sales. Many dealers have reevaluated their marketing strategy with new budgets and new tools to reach more customers. We brought in Frank Lopes,...
Why video marketing should be in your dealership marketing strategy
For many dealerships, the challenge is to find new and creative ways to appeal to consumers, especially in a world where coronavirus is causing sales and consumer confidence to dip....
What COVID-19 has taught car dealers about strategic marketing – JJ Quest
Experts have revealed that the pandemic could go well into 2021 and there has been a lot of talk surrounding this new normal and how to operate in it. Today,...
Apply these automotive marketing methods now, to win big in December
On today's show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the end of Q3 and the latest updates and news in the...
How car dealers can leverage home services to end 2020 on a high note – Kevin LeSage
We’re in the last quarter of the year and although this year has had its own unique set of challenges, car dealers are seemingly now more than ever equipped to...
How to start planning your digital marketing strategy for 2021 – Brian Pasch
Despite the COVID-19 pandemic, experts we’ve talked to say the retail auto industry is booming. Digital marketing and retailing has played a large role in making that possible. However, many...
Best practices for using video on a dealer site
We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they can also be edited on the...
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