TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%


marketing

service

Low-budget marketing tips for your service department

- September 8, 2020
It’s widely accepted knowledge that only 45 percent of customers remain loyal to their dealership’s service department within the first two years of vehicle ownership. Like any relationship, work is...
Sales & Marketing Fixed-Ops
Google's

What Google’s New Change in Ad Policy Means for Dealers and Marketers

- September 4, 2020
Google recently made a policy change that limits the ability to target customers by zip code. This could have a major impact on dealers and OEMs as they market and...
Sales & Marketing Auto News
body

How Dealer Body Shops Can Navigate the Restart

- September 1, 2020
In April 2020, traffic volumes across the US were reduced by 30 to 60 percent as COVID-19 restrictions kept much of the public at home. As a direct result, fewer...
Sales & Marketing Fixed-Ops
referral

Six Steps to Build a High-Converting Referral Program at Your Store

- August 31, 2020
Social media, video marketing, and email newsletters may be all the rage. Nevertheless, there is a form of marketing that seems to fit the profile of being low-cost and effective...
Sales & Marketing Auto News
digital retailing

How to Market Your Dealership’s Digital Retailing Process – Glenn Pasch

- August 31, 2020
In light of the COVID-19 pandemic, many dealers have adopted digital retailing technology on their website to meet consumer demand and facilitate an uptick in online sales. However, dealers still...
Sales & Marketing Auto News
dealers

How dealers can drive leads when inventory slows down

- August 28, 2020
Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a year-over-year low of 52.5% in April...
Sales & Marketing Auto News
Paul Potratz

Paul Potratz on Creating the Right Messaging Behind Your Facebook Ads

- August 27, 2020
If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more than just a place to catch...
Sales & Marketing Auto News
text

Text Your Way to Higher Customer Satisfaction

- August 26, 2020
This morning, I dropped off my 145-pound Newfoundland, Tess, to be groomed. I scheduled and paid over the phone, and then I received reminders via text. When I arrived and...
Sales & Marketing Auto News
service department

Five Marketing Strategies to Increase Service Department Sales

- August 24, 2020
According to the National Automobiles Dealers Association, almost 50 percent of a dealer's gross profits are generated by the service department. For many dealerships, service departments can be a significant...
Sales & Marketing Fixed-Ops
brand

Report Shows the Consumer Connection Goes Beyond Cars to Include Brand

- August 21, 2020
It seems that car owners have always developed an emotional bond with their vehicle. Research by Road & Travel Magazine from back in December 2007 found that 60 percent of...
Sales & Marketing Auto News

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