How should car dealers market their service department?
On the latest episode of Straight to the Point, host Frank J. Lopes sits down with CEO of Fixed Ops Digital, Owen Moon. Lopes gets straight to the point and asks...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
marketing strategy
How car dealers can best position themselves to compete with retailers like Carvana – Paragon Vice Pres. Brian Benstock
Online vehicle retailer Carvana continues to grow at a rapid pace and doubled its first-quarter revenue in 2021. While some dealers have underestimated the company’s influence, our next guest has...
The value that geofencing marketing can bring to car dealers
Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed dealerships towards a need for a...
The challenges F&I departments face while adjusting to a virtual world
F&I departments are facing a unique set of challenges in today’s marketplace. On today’s show, we’re pleased to welcome Thomas Hackett, National Sales and Training Director for Allstate Dealer Services...
Integrating Your Online Reputation Strategy into Your Dealership’s Marketing Plan
In the automotive industry, positive consumer reviews are crucial ways dealers can attract new customers. Recent studies have shown, 59% of consumers say dealer reputation is the single most important...
Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy
Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice...
Find, Reach, and Retain Profitable Customers with the Power of Predictive Analytics – Amy Hughes, Experian
Marketing is still the number one essential practice in spreading awareness for your product, service, or brand. With consumer satisfaction and expectations constantly changing and evolving, paying attention to the...
Why Your Digital Marketing Strategy Should Still Include Facebook – Matt Stoffel
In recent months, the social media giant Facebook has had to do some damage control when dealing with its users’ privacy concerns. After the revelation that Facebook was using people's...
Is Tesla Losing Its Key Marketing Strategy? What Does That Mean For Traditional Dealers?
In a recent mystery shopper survey conducted by the firm Pied Piper, Tesla was ranked dead last in how helpful their salespeople were. 34 dealers were evaluated on several factors...
Five Ways Your Dealership Can Use Email Marketing To Increase Sales
When it comes to digital marketing, social media and webpage analytics tend to get all the shine. However, email has proven to still be a pivotal tool for nudging leads...
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