TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


marketing strategy

Benstock

How car dealers can best position themselves to compete with retailers like Carvana – Paragon Vice Pres. Brian Benstock

- August 18, 2021
Online vehicle retailer Carvana continues to grow at a rapid pace and doubled its first-quarter revenue in 2021. While some dealers have underestimated the company’s influence, our next guest has...
geofencing

The value that geofencing marketing can bring to car dealers

- July 14, 2021
Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed dealerships towards a need for a...
Lloyd Trushel

The challenges F&I departments face while adjusting to a virtual world

- June 23, 2021
F&I departments are facing a unique set of challenges in today’s marketplace. On today’s show, we’re pleased to welcome Thomas Hackett, National Sales and Training Director for Allstate Dealer Services...
reputation

Integrating Your Online Reputation Strategy into Your Dealership’s Marketing Plan

- February 3, 2020
In the automotive industry, positive consumer reviews are crucial ways dealers can attract new customers. Recent studies have shown, 59% of consumers say dealer reputation is the single most important...
digital marketing

Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy

- August 14, 2019
Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice...
experian

Find, Reach, and Retain Profitable Customers with the Power of Predictive Analytics – Amy Hughes, Experian

- January 21, 2019
Marketing is still the number one essential practice in spreading awareness for your product, service, or brand. With consumer satisfaction and expectations constantly changing and evolving, paying attention to the...
digital marketing

Why Your Digital Marketing Strategy Should Still Include Facebook – Matt Stoffel

- September 27, 2018
In recent months, the social media giant Facebook has had to do some damage control when dealing with its users’ privacy concerns. After the revelation that Facebook was using people's...
traditional dealers

Is Tesla Losing Its Key Marketing Strategy? What Does That Mean For Traditional Dealers?

- August 6, 2018
In a recent mystery shopper survey conducted by the firm Pied Piper, Tesla was ranked dead last in how helpful their salespeople were. 34 dealers were evaluated on several factors...
email marketing

Five Ways Your Dealership Can Use Email Marketing To Increase Sales

- August 2, 2018
When it comes to digital marketing, social media and webpage analytics tend to get all the shine. However, email has proven to still be a pivotal tool for nudging leads...


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