Tag: marketing strategy

Online vehicle retailer Carvana continues to grow at a rapid pace and doubled its first-quarter revenue in 2021. While some dealers have underestimated the...

Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed...

F&I departments are facing a unique set of challenges in today’s marketplace. On today’s show, we’re pleased to welcome Thomas Hackett, National Sales and...

In the automotive industry, positive consumer reviews are crucial ways dealers can attract new customers. Recent studies have shown, 59% of consumers say dealer...

Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of...

Marketing is still the number one essential practice in spreading awareness for your product, service, or brand. With consumer satisfaction and expectations constantly changing...

In recent months, the social media giant Facebook has had to do some damage control when dealing with its users’ privacy concerns. After the...

In a recent mystery shopper survey conducted by the firm Pied Piper, Tesla was ranked dead last in how helpful their salespeople were. 34...

When it comes to digital marketing, social media and webpage analytics tend to get all the shine. However, email has proven to still be...