TSLA376.1602.44%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2200.35%
HMC24.330-0.15%
TM192.300-3.78%
CVNA409.1706.15%
PAG160.5000.5%
LAD274.870-1.52%
AN203.2000.23%
GPI340.9501.17%
ABG203.0901.08%
SAH71.8400.62%
TSLA376.1602.44%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2200.35%
HMC24.330-0.15%
TM192.300-3.78%
CVNA409.1706.15%
PAG160.5000.5%
LAD274.870-1.52%
AN203.2000.23%
GPI340.9501.17%
ABG203.0901.08%
SAH71.8400.62%
TSLA376.1602.44%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2200.35%
HMC24.330-0.15%
TM192.300-3.78%
CVNA409.1706.15%
PAG160.5000.5%
LAD274.870-1.52%
AN203.2000.23%
GPI340.9501.17%
ABG203.0901.08%
SAH71.8400.62%


marketing strategy

Deborah Wahl

General Motors’ Deborah Wahl to retire from position as CMO

- March 16, 2023
Deborah Wahl, global chief marketing officer at General Motors, is leaving the company. The information was confirmed by a GM spokesman, who stated that Wahl "decided to retire" and "will be...
Articles Headlines
Conducting a marketing audit at your car dealership

Conducting a thorough marketing audit at your car dealership

- March 1, 2023
How do you know your dealership marketing policies are effective? Is your dealership marketing team following industry best practices? A marketing audit is an essential tool to help you ensure...
Sales & Marketing Articles
brand loyalty, loyalists

The best brands for turning first time buyers into loyalists according to S&P Global

- January 25, 2023
S&P Global has revealed the automakers which succeed the most at transforming first time buyers into brand loyalists. The study, published Monday, used consumer behavior trends to rank brands in terms...
Articles Headlines
automotive marketing

New to automotive marketing analytics? These 3 options can help you get started

- January 4, 2023
In the past, traditional marketing was based a lot on trial and error. Dealerships would try different tactics and then wait to see what resulted in the most sales. However,...
Sales & Marketing Articles
call to action

6 effective call to action ideas car dealerships can try today

- December 9, 2022
Your dealership's goal is to get customers through the door and behind the wheel of a new car. But how do you go about doing that? Many factors go into effective...
Sales & Marketing Articles

What Lexus and Marvel can teach us about dealership advertising

- December 1, 2022
Digital and dealership advertising are crucial topics for auto professionals to understand. Mia Phillips is the Senior Manager of Advertising and Media at Lexus. For the last three years, she...
Sales & Marketing Inside Automotive

5 ways to align your auto marketing strategy with customer needs

- May 13, 2022
When it comes to marketing, the customer is always right. But what happens when the needs of the customer and the business are out of alignment? The way we shop,...
Sales & Marketing Articles
loyalty marketing program

Key components your dealership needs for a robust digital marketing strategy

- December 2, 2021
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, explains how to make plans for digital marketing strategy as you head into a new quarter and...
Sales & Marketing Shows
loyalty

Why car dealers need to focus on increasing customer loyalty today

- October 20, 2021
Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped as a result of these shortages....
Sales & Marketing Publishing Partners
Roger Love

How should car dealers market their service department?

- October 5, 2021
On the latest episode of Straight to the Point, host Frank J. Lopes sits down with CEO of Fixed Ops Digital, Owen Moon. Lopes gets straight to the point and asks...
Sales & Marketing Featured

Latest Articles

Sale of stakes in Bugatti Rimac and Rimac Group marks latest move in Porsche CEO Michael Leiters' sweeping turnaround effort.
Latest Articles 04/24/26

Porsche sells Bugatti Rimac stakes as it shifts focus to gas, hybrid models

Ford boosts U.S. assembly, Stellantis prioritizes turnaround strategy, Hyundai profit drops 24%
Latest Articles 04/24/26

Ford boosts U.S. assembly, Stellantis prioritizes turnaround strategy, Hyundai profit drops 24%

Toyota Mobility Foundation Names Innovators in Clean Freight as Detroit Winners of Global Sustainable Cities Challenge
Latest Articles 04/24/26

Toyota Mobility Foundation names innovators in clean freight as Detroit winners of Global Sustainable Cities Challenge

Baumann Auto Group
Latest Articles 04/24/26

Baumann Auto Group acquires Firelands Chevrolet of Norwalk in Ohio

Ford doubles down on U.S. assembly as trade policies shift industry strategy
Latest Articles 04/24/26

Ford doubles down on U.S. assembly as trade policies shift industry strategy

Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
Latest Articles 04/24/26

Stellantis to prioritize four core brands in turnaround strategy, sources say

Hyundai's profit drops 24% as tariffs, weak global demand persist 
Latest Articles 04/24/26

Hyundai’s profit drops 24% as tariffs, weak global demand persist 

The latest JD Power-GlobalData forecast shows a decline in new car sales in April, but you can blame last year's tariff panic, not today's buyers.
Latest Articles 04/24/26

New car sales drop 7.3% in April, but don’t blame buyers

2026 Subaru Outback: Rugged evolution meets everyday practicality
Latest Articles 04/24/26

2026 Subaru Outback: Rugged evolution meets everyday practicality

Autonomous
Latest Articles 04/24/26

Autonomous future back in focus as Waymo expands, Uber reinvests billions


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.