Monday, January 25, 2021
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reputation

Integrating Your Online Reputation Strategy into Your Dealership’s Marketing Plan

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In the automotive industry, positive consumer reviews are crucial ways dealers can attract new customers. Recent studies have shown, 59% of consumers say dealer reputation is the single most important factor when deciding what dealership to buy from. Joining us today to discuss how dealers can better manage their online reputation, is Erica Danford, Vice […]
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digital marketing

Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy

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Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice as many consumers start their research online versus at a dealership. While customers still visit dealerships for test drives and to complete the purchasing process, […]
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experian

Find, Reach, and Retain Profitable Customers with the Power of...

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Marketing is still the number one essential practice in spreading awareness for your product, service, or brand. With consumer satisfaction and expectations constantly changing and evolving, paying attention to the current trends is a good way to stay ahead of the competition. Joining Jim today is Amy Hughes, senior director of dealer intelligence at Experian, […]
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digital marketing

Why Your Digital Marketing Strategy Should Still Include Facebook –...

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In recent months, the social media giant Facebook has had to do some damage control when dealing with its users’ privacy concerns. After the revelation that Facebook was using people’s offline behavior to target their advertising, many retailers have been wondering, ‘what happens next?’ On today’s segment, CBT’s Jim Fitzpatrick sits down with Matt Stoffel, […]
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traditional dealers

Is Tesla Losing Its Key Marketing Strategy? What Does That...

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In a recent mystery shopper survey conducted by the firm Pied Piper, Tesla was ranked dead last in how helpful their salespeople were. 34 dealers were evaluated on several factors including whether salespeople asked about the intended vehicle use, whether they described why their vehicles are different, and if they explained why the buyer should […]
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email marketing

Five Ways Your Dealership Can Use Email Marketing To Increase...

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When it comes to digital marketing, social media and webpage analytics tend to get all the shine. However, email has proven to still be a pivotal tool for nudging leads toward making a purchase. A survey by WBR Digital and emarsys revealed that 80 percent of respondents said email drives customer acquisition and retention. Another […]
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