Saturday, November 27, 2021
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loyalty

Why car dealers need to focus on increasing customer loyalty today

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Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped...
Roger Love

How should car dealers market their service department?

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On the latest episode of Straight to the Point, host Frank J. Lopes sits down with CEO of Fixed Ops Digital, Owen Moon. Lopes gets straight to the point and asks Moon, should dealers market their service department? The service department has been the financial backbone of nearly every automobile dealership in America. Yet, when it […]
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Benstock

How car dealers can best position themselves to compete with...

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Online vehicle retailer Carvana continues to grow at a rapid pace and doubled its first-quarter revenue in 2021. While some dealers have underestimated the company’s influence, our next guest has not. On today’s show, we’re pleased to welcome Brian Benstock, Partner GM and Vice President of Paragon Honda and Paragon Acura, to discuss the modern […]
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geofencing

The value that geofencing marketing can bring to car dealers

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Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed dealerships towards a need for a more comprehensive digital strategy, but is it all working? For example, broad-stroke digital marketing isn’t always measurable but, with geofencing, you can measure your marketing […]
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Lloyd Trushel

The challenges F&I departments face while adjusting to a virtual world

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F&I departments are facing a unique set of challenges in today’s marketplace. On today’s show, we’re pleased to welcome Thomas Hackett, National Sales and...
reputation

Integrating Your Online Reputation Strategy into Your Dealership’s Marketing Plan

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In the automotive industry, positive consumer reviews are crucial ways dealers can attract new customers. Recent studies have shown, 59% of consumers say dealer reputation is the single most important factor when deciding what dealership to buy from. Joining us today to discuss how dealers can better manage their online reputation, is Erica Danford, Vice […]
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digital marketing

Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy

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Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice as many consumers start their research online versus at a dealership. While customers still visit dealerships for test drives and to complete the purchasing process, […]
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experian

Find, Reach, and Retain Profitable Customers with the Power of...

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Marketing is still the number one essential practice in spreading awareness for your product, service, or brand. With consumer satisfaction and expectations constantly changing and evolving, paying attention to the current trends is a good way to stay ahead of the competition. Joining Jim today is Amy Hughes, senior director of dealer intelligence at Experian, […]
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digital marketing

Why Your Digital Marketing Strategy Should Still Include Facebook –...

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In recent months, the social media giant Facebook has had to do some damage control when dealing with its users’ privacy concerns. After the revelation that Facebook was using people’s offline behavior to target their advertising, many retailers have been wondering, ‘what happens next?’ On today’s segment, CBT’s Jim Fitzpatrick sits down with Matt Stoffel, […]
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traditional dealers

Is Tesla Losing Its Key Marketing Strategy? What Does That...

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In a recent mystery shopper survey conducted by the firm Pied Piper, Tesla was ranked dead last in how helpful their salespeople were. 34 dealers were evaluated on several factors including whether salespeople asked about the intended vehicle use, whether they described why their vehicles are different, and if they explained why the buyer should […]
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