Tag: marketing strategy

Ford

Breaking: Jim Hackett Stepping Down from Ford Oct. 1, Jim Farley Named Next CEO

After three years of service, Jim Hackett is stepping down from his role as CEO of Ford Motor Company. Hackett will be succeeded by Jim...
relationship

Studies Show Key to Selling is Relationship over Product

The J.D. Power 2020 U.S. APEAL Study rank automakers based on how excited and emotionally connected people feel to their new cars. Of a...
Erik Qualmanvideo

Best-Selling Author Erik Qualman on How Successful People Stay Focused

Today we welcome the leading authority on digital transformation, Mr. Erik Qualman. Erik is a bestselling author several times over, and an acclaimed motivational...
Tyson Jominyvideo

J.D. Power’s Tyson Jominy Reviews Auto Retail Sales and Trends for July

According to data from J.D. Power, the retail automotive industry is looking at a 14.3 million SAAR for July, which is about 2.5 million...
virtual retailing

Phone Skills a Key Ingredient for Effective Virtual Retailing

In light of the ongoing pandemic, auto sales and service continue to grow in popularity online. Capgemini research from May 2020 shows that “46...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...