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What Lexus and Marvel can teach us about dealership advertising

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Digital and dealership advertising are crucial topics for auto professionals to understand. Mia Phillips is the Senior Manager of Advertising and Media at Lexus....
automotive marketing

New to automotive marketing analytics? These 3 options can help you...

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In the past, traditional marketing was based a lot on trial and error. Dealerships would try different tactics and then wait to see what...

5 ways to align your auto marketing strategy with customer needs

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When it comes to marketing, the customer is always right. But what happens when the needs of the customer and the business are out...
loyalty marketing program

Key components your dealership needs for a robust digital marketing strategy

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, explains how to make plans for digital marketing strategy as you...
loyalty

Why car dealers need to focus on increasing customer loyalty today

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Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped...
Roger Love

How should car dealers market their service department?

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On the latest episode of Straight to the Point, host Frank J. Lopes sits down with CEO of Fixed Ops Digital, Owen Moon. Lopes gets...
Benstock

How car dealers can best position themselves to compete with retailers...

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Online vehicle retailer Carvana continues to grow at a rapid pace and doubled its first-quarter revenue in 2021. While some dealers have underestimated the...
geofencing

The value that geofencing marketing can bring to car dealers

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Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed...
Lloyd Trushel

The challenges F&I departments face while adjusting to a virtual world

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F&I departments are facing a unique set of challenges in today’s marketplace. On today’s show, we’re pleased to welcome Thomas Hackett, National Sales and...
reputation

Integrating Your Online Reputation Strategy into Your Dealership’s Marketing Plan

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In the automotive industry, positive consumer reviews are crucial ways dealers can attract new customers. Recent studies have shown, 59% of consumers say dealer...