Three strategies to maximize tire sales in 2021
After a difficult year for the auto industry, 2021 has brought renewed prospects of real recovery. Americans’ driving habits are beginning to return to normal, as confirmed by our recent...
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
market
Are auto dealers and consumers ready for an EV future?
Last week, in the German newspaper Frankfurter Allgemeine Zeitung, Audi CEO Markus Duesmann said there are no new internal-combustion engines in development at Audi. With Audi and, seemingly, every other automaker moving...
Improving engagement with multichannel marketing
You may have heard that to succeed today, you need to be online. That's true, especially in the year 2021. The last year has trained many reluctant adopters to head...
Tailoring your automotive marketing for 2021
Marketing your dealership to your customer has historically been a fairly straightforward task. There are nuances in using data, but the data has been consistent year over year - except...
Best practices for engaging today’s car shopper: Automation (Part 2)
In Part 1, we addressed some objections to automation and how to overcome them. Once we overcome objections and fears that naturally come with automation considerations, we can move to implementation....
EV owners likely to go electric again, says J.D. Power research
J.D. Power conducted an initial survey of American electric car buyers to determine their satisfaction. Their findings discovered that more than 4 out of 5 surveyed responded that they “definitely...
Five things to consider if you are thinking about selling your dealership
The COVID-19 pandemic has led to significant interruptions in the automotive industry. However, while the move to online sales and additional services like car delivery has been covered at length, others haven't...
Does the retail sales downturn predict the same losses for dealers?
Fox Business reports that "November saw U.S. retail sales fall for the first time in seven months, suggesting consumers are pulling back on spending amid a surging pandemic and expiring federal aid."...
(Part 2) Why you should use YouTube for your fixed ops marketing campaigns
As we barrel towards 2021, it’s a good time to look at new ways to educate and help your customer because next year will require different marketing plans. It’s also...
Private equities are acquiring F&I administrators. Is it hurting your margins?
In the last few decades, private equity firms throughout the US have been buying up businesses across industries with the intention of turning ailing brands around that have hit hard...
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