Your dealership has an established brand of customer. That's not to say you won't sell to anyone who has the money, but you know there's a preference on who your...
Customers have more choice and dealers have more to offer shoppers in the used car market, according to vAuto Available Inventory. Used cars have become more plentiful in recent weeks...
Tesla’s unprecedented ascension to a household name within the past year comes on the shoulders of truly special vehicles like the Model 3 and the Cybertruck reveal. On the stock...
New market research now predicts that the electric truck market will experience exponential growth by the year 2030. P&S Intelligence forecasts that the U.S. electric truck industry will boom on...
Effective Oct 1, Jim Farley took the reins as the eleventh CEO of Ford Motor Company with a mission to strengthen Ford’s automotive operations. Focused on building Ford’s top performers further...
The 2020 Beijing International Automotive Exhibition kicked off on Saturday, Sept 26 as the first major auto show since the coronavirus pandemic began after initially being postponed from its original...
Retail auto sales will be a turning point for the industry in the third quarter, according to a press release from Edmunds.com. As Q3 2020 draws to a close, the...
As dealerships enter into their next quarter of the marketing plan, many think creating a new marketing campaign is not in the budget. Especially now.
However, you can add something new...
Worldwide beverage brand Coca-Cola was quiet as the coronavirus pandemic raged worldwide. Rather than pushing their product, the global leader cut their ad spend to nil. But the move wasn’t...
New model announcements aren’t anything new for the automotive industry as carmakers continuously attempt to keep their livery fresh. In recent weeks, the announcements are increasingly geared toward a tiny...