Change Is Good If You Embrace It
By Michia Rorsheen
Judging by the growing trend towards online car buying, it may appear dealerships face a shrinking role in the self-directed economy. Not so,...
Seizing More Service Department Business & Opportunity!
By Michael Roppo
Many Dealers, leaders and managers tend not to discover the opportunities to do more business that sometimes is right in the trenches of...
Tips on how to build a Strong Dealership Relationship
Perfect start to a happy dealership relationship
By Rian Locadia
That new car smell, the new features, showing off to your friends and coworkers. These...
Editor's Note
By Mary Welch
Roger Scholfield’s father had a plaque in his used car dealership office in Augusta, Kanas. It read “Service Means Sales.” Vic Scholfield’s, Roger’s father, was a firm believer...
Steps to Delivery on Your Marketing
By Glenn Pasch
Every month dealers spend anywhere from $10K to over $100K a month on automotive marketing. From traditional ads on TV, radio, newspapers, direct mail...
How to make the "Hard Talk", easy
By Chuck Sujansky
You know that sinking feeling! Your boss casually mentions that “it’s time for your annual performance review” and sets a date and time...
Perfect start to a happy dealership relationship
By Rian Locadia
That new car smell, the new features, showing off to your friends and coworkers. These are all the joys of the new car...
Don't skip this in your Service Drive
By John Fairchild
When a customer enters the Service Drive, do you smile? Do you make eye contact? Do you say hello? Do you introduce...
Vital Insights into Key Data Points for Largest Market Segment
By Anne Fleming
In its first analysis of the top 10 car brands of 2015, Women-Drivers.com provides insights into women car buyers...
It’s All About Emotion
By Gina Reuscher
In today's world filled with massive amounts of information and intense competition for consumers' attention, finding a way to cut through the clutter is critically...