Saturday, November 28, 2020
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Locking Down Data Security

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Important Steps For Every Dealership to Take By: Barry Carter We see news headlines daily, for instance: “Credit Card Company Suffers Data Breach” or “Personal Information Potentially Compromised at Major Retailer” and even “Hackers Target Customer Data at Major Lender” How’s Your F&I Security? These revelations send consumers scurrying to check their statements and update […]
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Prepping For A Sale

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How to Get Your Dealership Ready By: Lauren Anderson In our last installment we focused on the reasons why a business owner might wish to undertake a sale of a closely held business. Assuming that those reasons have been determined with ample time to prepare for a sale of the business, we will discuss here best […]
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Want Millennials to Buy From You?

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Video Marketing is Key. News flash: Millennials are finally buying cars! The generation that was once written off as disinterested in driving is now responsible for a whopping four million cars and trucks purchased in the U.S. last year. That’s not really surprising; Millennials are growing older. They are finding jobs and moving out of […]
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Want more leads…give your guests a nudge!

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Tips to Turn Views Into Sales By: David Kain Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be.  There are a number of factors that come into play when considering why this may be happening for your dealership and fortunately there are […]
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Do You Have a PIP?

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This Profit Plan Gets Results By: Don Reed I’m guessing you may have no idea what a PIP really is so before I get into the details, let’s answer a few questions: Are your Service Operations Net Profits increasing over last year’s? Is your Service Absorption improving year over year? Is your CSI Ranking in […]
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Gifting Prepaid Maintenance Marketing Promotions

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Bottom Line Benefits Drives Retention and Healthier Service Volumes By: Ryan Williams We all know that having skin in a game keeps our attention. Freebies, though nice, often don’t. How many of the tchotchkes you picked up while touring the convention hall at NADA this year made it from the convention center to your hotel […]
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e-Menu is Pioneering the March of Digital F&I Advantages

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Helping consumers assess risk that drives aftermarket sales By: Jim Maxim Last year, our company pulled data from 270 Fiat Chrysler Automobiles dealers using leading e-menu software. Digital menus engaged customers using interactive devices such as tablets, touch-screens, and TVs to give them a customized product presentation. The presentations were done transparently, quickly, and thoroughly. […]
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Three Steps to Balance Reinsurance and F&I Goals

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Know Your Products and Risks By Rick Christensen, Vice President, Product Development It is widely known in the retail automotive space that reinsurance is an excellent back-end program to significantly enhance dealer wealth creation. However, it’s important to remember that the funds in a reinsurance program are primarily to be used to pay F&I product […]
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Muscle Memory Management

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How to Get it Right Every Time For Each Customer   As a young man growing up in Boston, my father used to take me to see the great Boston Celtics play basketball.  He loved the game and, like most Bostonians, he was a devoted Celtics fan.  Back then, one of the stars on the […]
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The Power of Goals And Managed Measurement

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Want to Get Something Done? Measure It! By: Michael Roppo When goals are measured and managed, performance and profitability improve intentionally. Goal Setting, measuring and managing performance are always a difference maker for individuals or organizations. Often, however, failure comes because the measuring isn’t connected to a one-on-one reporting back on the performance initiative. This […]
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