Today on CBTNews.com – Wednesday, March 18th, 2020:
Coronavirus Virtual Roundtable with Brian Benstock, David Spisak, and Cliff Banks
On today’s show, we’re very pleased to welcome Brian Benstock, Partner GM and VP at Paragon Honda along with David Spisak, Managing Director at Haig Partners and President/CEO of ReverseRisk, as well as Cliff Banks, President and Founder of The Banks Report. In this segment, the groups discusses growing concerns over the Coronavirus and the effects it is having on dealers.
Auto Retail Customer Safety Amid the Coronavirus Pandemic
The novel coronavirus may not be everywhere in the US, but the concern over its spread certainly is. Customers are abundantly cautious, and they’re looking to the service providers to demonstrate clear processes to assure their safety. In the dealership, lower traffic volumes can be expected. Those that do visit the store will expect that steps are being taken to provide an environment where they can be comfortable and confident as much as possible. Read More
Buying Leads Give Life when the Well Runs Dry
Independence is a quality that salespeople possess, and that runs all the way up the ladder in variable operations. Being self-sufficient in generating traffic online and in-person and turning those leads into buyers is a source of pride. But what happens when the leads aren’t coming in as hot and heavy anymore? Salespeople go through individual slumps, no doubt. Dealerships can find themselves in similar situations, but it’s more commonly an issue with the industry or economy rather than a personnel problem. Sales professionals are well trained in identifying a customer’s needs and following the process to turn high-quality leads into buyers. If the drought has extended to all your sales staff, you can be sure it isn’t your people. Read More
