Independence is a quality that salespeople possess, and that runs all the way up the ladder in variable operations. Being self-sufficient in generating traffic online and in-person and turning those...
On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or manager, and how lead generation equals...
Joining us today to discuss Cox Automotive’s new whitepaper, “The High Cost of Poor-Quality Leads”, is Kevin LeSage, director of digital marketing for Autotrader.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Welcome into the show,...
Contrary to popular belief, phone calls are still a crucial business engagement tool. In fact, according to the 2018 Autotrader Car Buyer Survey, the second most popular point of contact...
Without leads, the likelihood of your business failing skyrockets. Leads are qualified prospects that have the ability to run into customers, but more than that, they can become ambassadors of...