TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%


Force Marketing

digital marketing

Does a lack of digital knowledge equal lost profits?

- April 24, 2017
Digital marketing has a huge impact on your dealership but according to John Fitzpatrick, CEO of Force Marketing the word “digital” means way more than what you might think, especially...
Sales & Marketing Auto News
Eric Mercado

Are your digital marketing dollars going to BOTS?

- February 13, 2017
Featured
CBT News Placeholder

Vendor Partners are important to Dealers

- September 27, 2016
Vender Partners are important to Dealers Joe Gumm interviews Eric Mercado (Vice President of Sales Force Marketing) Jonathan Bast (Director of National Partnerships Force Marketing).
Sales & Marketing Auto News
CBT News Placeholder

Vendor Partners are important to Dealers

- September 26, 2016
Vender Partners are important to Dealers Joe Gumm interviews Eric Mercado (Vice President of Sales Force Marketing) Jonathan Bast (Director of National Partnerships Force Marketing).
Sales & Marketing Auto News

CBT News – November 18, 2015

- November 18, 2015
On today's show: John Fitzpatrick, President and CEO of Force Marketing, on how to avoid sending mixed messages to customers Are you doing enough to reach mobile customers? A look...
Daily Newscast

CBT News – August 12, 2015

- August 12, 2015
On today's show: - Force Marketing President and CEO John Fitzpatrick explains how you can have even better second half sales with improved marketing - Sales Tip of the Day with Laura Madison on...
Daily Newscast
CBT News Placeholder

Force Marketing CEO John Fitzpatrick Set to Speak at First Annual CBT Automotive Sales, Service and Marketing Conference & Expo

- July 29, 2015
ATLANTA, GEORGIA (PRWEB) JULY 29, 2015 Force Marketing is proud to announce that CEO and President John Fitzpatrick will be a featured speaker at the upcoming first annual CBT Automotive Sales,...
Daily Automotive News Sales & Marketing

CBT News – April 16, 2015

- April 16, 2015
On today's show: - Randy Henrick, Associate General Counsel for Regulatory and Compliance Matters at DealerTrack, discusses how you can improve your dealership's data security - Director of Digital Sales at Force...
Daily Newscast

Latest Articles

Ford files patent for smart tool tracking system in vehicles
Latest Articles 07/16/26

Ford files patent for smart tool tracking system in vehicles

Stellantis revives supplier program, JD Power sees transparency gains, Hyundai expands robotics strategy
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Stellantis revives supplier program, JD Power sees transparency gains, Hyundai expands robotics strategy

Bosch announces $225 million direct funding agreement with the U.S. Department of Commerce
Latest Articles 07/16/26

Bosch announces $225 million direct funding agreement with the U.S. Department of Commerce

Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
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Stellantis revives supplier rewards program to drive cost savings

Pricing transparency raises OEM website satisfaction, JD Power finds
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Pricing transparency raises OEM website satisfaction, JD Power finds

Hyundai takes full control of Boston Dynamics as robotics strategy accelerates
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Hyundai takes full control of Boston Dynamics as robotics strategy accelerates

Mitsubishi expands Texas port operations to speed dealer deliveries
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Mitsubishi expands Texas port operations to speed dealer deliveries

The AI platform capturing $10,000 a month in after-hours dealer revenue
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The AI platform capturing $10,000 a month in after-hours dealer revenue

Fighting payment anxiety in the F&I office with empathy and value
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Fighting payment anxiety in the F&I office with empathy and value

Mexico targets USMCA tariffs, Volkswagen expands affordable EVs, Lucid denies bankruptcy rumors
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Mexico targets USMCA tariffs, Volkswagen expands affordable EVs, Lucid denies bankruptcy rumors


CBT News
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