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Jonathan Dawson tests a people-first dealership model at Cherokee Mitsubishi
At Cherokee Mitsubishi, Dealer Principal Jonathan Dawson is testing how far a dealership can go by putting people before convention. From a lean sales floor and community-driven marketing to weekend...
Why fixed ops is the new front end for dealerships
In today’s market, the service lane may be the dealership’s most valuable opportunity to retain a customer before the next vehicle purchase. Skyler Chadwick, Director of Product Consulting at Cox...
Don Hall warns dealers to prepare for Chinese competition
The dealership business has always adapted to disruption, according to Don Hall, President and CEO of the Virginia Automobile Dealers Association (VADA). But in today’s market, he said adaptation means...
