Shoppers are using AI tools to research vehicles before they reach a dealership website, and many stores are not set up to be found. Dealers who haven't audited their sites...
For multi-location dealership groups, adopting new technology is only part of the challenge since systems must communicate, data must stay accurate, and employees need to understand how the tools support...
A California court has allowed the California New Car Dealers Association’s (CNCDA) lawsuit challenging Scout Motors’ direct-to-consumer sales plans to move forward, giving Volkswagen and Scout another legal hurdle to...
For automotive salespeople considering social media, going viral isn't the only measure of success. Raul Tomsa, known online as “Vincierge,” believes consistent content can put a salesperson in front of...