TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%


Force Marketing

newscast

The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown | How Gen Z Changes the F&I Approach and Tips on How to Adapt | Why Are Service Departments Still Not Texting?

- August 19, 2019
 Today on CBTNews.com - Monday, August 19th, 2019: The Advantages of Having a Multi-Platform Video Strategy for Your Dealership - Jeff Brown, Force Marketing Today on CBT, our host Jim Fitzpatrick sits...
Daily Newscast
video strategy

The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown, Force Marketing

- August 19, 2019
 Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff discusses his upcoming panel, the new...
Sales & Marketing Auto News
newscast

Is Your Dealership Getting Fooled by Vanity Metrics? | 7 Tips For Evaluating Your Vendors | Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process

- May 22, 2019
Today on CBTNews.com - Wednesday, May 22nd, 2019: Is Your Dealership Getting Fooled by Vanity Metrics? - Jonathan "JT" Thompson, Force Marketing Despite positive page views and clickthrough rates some dealerships continue...
Daily Newscast

Is Your Dealership Getting Fooled by Vanity Metrics? – Jonathan “JT” Thompson, Force Marketing

- May 22, 2019
Despite positive page views and clickthrough rates some dealerships continue to ultimately struggle with sales and outcomes. Jonathan "JT" Thompson, Vice President of Sales at Force Marketing, sits down with...
Sales & Marketing Auto News
marketing

Get More Quality Digital Marketing Leads with These Strategies – Jonathan “JT” Thompson, Force Marketing

- April 8, 2019
Jonathan "JT" Thompson, Vice President of Sales at Force Marketing joins Jim Fitzpatrick in our CBT News studio to discuss how dealers can integrate their marketing strategy with other departments,...
Sales & Marketing Daily Automotive News
buying experience

How to Create the Best Car Buying Experience for Your Customer Using Digital Marketing Technology – Eric Mercado, Force Marketing

- March 29, 2019
Eric Mercado, Chief Sales Officer of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair take a comprehensive look at how dealerships can update and fully...
Sales & Marketing Daily Automotive News
Marketing

Cody Tomczyk of Force Marketing Discusses The Biggest Marketing Opportunities your Dealership Should Pay Attention To

- March 25, 2019
  Cody Tomczyk, Vice President of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair discuss how video is now the largest single opportunity for a dealer...
Sales & Marketing Daily Automotive News
Force Marketing

John Fitzpatrick of Force Marketing Discusses Digital Marketing for Dealers

- March 5, 2019
At NADA 2019 We spoke with John Fitzpatrick, President and CEO of Force Marketing to discuss what the Force team has planned for 2019.   To see more interviews from the Force...
Sales & Marketing Daily Automotive News

NADA 2019: Force Marketing, Cody Tomczyk

- February 1, 2019
Cody Tomczyk, Vice President at Force Marketing joined Bridget Fitzpatrick at our NADA 2019 stage to discuss how Force is having the right conversations with dealers to help support their...
Daily Automotive News Featured
Force Marketing

NADA 2019: Force Marketing, Eric Mercado

- January 30, 2019
Automotive marketing is constantly evolving and changing. While CBT News was at the 2019 NADA Show we took a few minutes to speak with Eric Mercado, Chief Sales Officer at...
Daily Automotive News Featured


Latest Articles

Ford files patent for smart tool tracking system in vehicles
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Bosch announces $225 million direct funding agreement with the U.S. Department of Commerce
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Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
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Stellantis revives supplier rewards program to drive cost savings

Pricing transparency raises OEM website satisfaction, JD Power finds
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Hyundai takes full control of Boston Dynamics as robotics strategy accelerates
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Mitsubishi expands Texas port operations to speed dealer deliveries
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The AI platform capturing $10,000 a month in after-hours dealer revenue
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Fighting payment anxiety in the F&I office with empathy and value
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Mexico targets USMCA tariffs, Volkswagen expands affordable EVs, Lucid denies bankruptcy rumors
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CBT News
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