TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%


Force Marketing

Matt Bowers

New Orleans Dealer Matt Bowers Takes On NFL with Billboard Campaign in Atlanta

- January 29, 2019
During this year’s annual NADA conference, CEO of Force Marketing, John Fitzpatrick, had the opportunity to speak with Matt Bowers, owner of several Nissan, Ford, and Chevy dealerships in the...
Daily Automotive News Auto News
marketing strategies

Start the Year Strong with These Digital Marketing Strategies – Eric Mercado, Force Marketing

- January 2, 2019
Successful digital marketing strategies are more important now than ever for your dealership, but how can dealers accurately measure their online engagement? On today's show, Jim speaks with Eric Mercado, Chief...
Sales & Marketing Auto News
newscast

Start the Year Strong with These Digital Marketing Strategies | What’s Coming Up in the Auto Industry | Discontinued Cars Could Mean Big Profits for Service Departments

- January 2, 2019
Today on CBTNews.com - Wednesday, January 2nd, 2018: Start the Year Strong with These Digital Marketing Strategies - Eric Mercado, Force Marketing Successful digital marketing strategies are more important now than ever...
Daily Newscast
Force

A Start-to-Finish Marketing Campaign That Gives Dealers Their Time Back – Force Marketing

- April 27, 2018
 During our time at the NADA Show 2018, Force Marketing talked with CBT News about how dealers can make sure they are getting a start to finish marketing campaign and...
Daily Automotive News Featured
lagging inventory

Jason Ezell: How To Eliminate Lagging Inventory

- December 5, 2017
Don’t get stuck with last year’s inventory after the first of the New Year. In this interview, Joe Gumm of CBT News speaks with Jason Ezell, VP of Product with Force...
Sales & Marketing Auto News

How to digitally market to the right people | Mary Barra Discusses GM’s Role With Autonomous Driving | Consumer Reports Car Reliability Survey 2017

- October 24, 2017
On today's CBT Newscast for Tuesday, October 24th, 2017: How to digitally market to the right people For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted...
Daily Newscast
marketing

How to digitally market to the right people

- October 24, 2017
For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted more specifically. Jason Ezell, VP of Product with Force Marketing, says that instead of wasting...
Sales & Marketing Auto News
Labor day car sale

Digital Marketing Strategies for Labor Day Weekend at Your Dealership

- August 30, 2017
Happy Labor Day! Your dealership has the opportunity to drive major business this upcoming holiday weekend, and while it’s always in your best interest to plan your digital marketing campaigns...
Sales & Marketing Auto News
newscast

How to Get Organized with Social Engagement | Improve Your Company’s Communication | Why Facebook Live should be used by your dealership | Customer Retention in Different F&I Packages

- June 20, 2017
On today's CBT Newscast for Tuesday, June 20th, 2017: How to Get Organized with Social Engagement Joe Gumm sat down with Force Marketing's Steve Hardy to discuss how you can improve your...
Daily Newscast Auto News
newscast

Daily Newscast: Digital Marketing expert John Fitzpatrick: is your digital marketing effective? | Auto Industry vs. The Border Tax | Why are car shoppers holding back?

- April 24, 2017
On today's CBT Newscast for Monday April 24, 2017:  Does a lack of digital knowledge equal lost profits? Digital marketing has a huge impact on your dealership but according to John Fitzpatrick,...
Daily Newscast

Latest Articles

Ford files patent for smart tool tracking system in vehicles
Latest Articles 07/16/26

Ford files patent for smart tool tracking system in vehicles

Stellantis revives supplier program, JD Power sees transparency gains, Hyundai expands robotics strategy
Latest Articles 07/16/26

Stellantis revives supplier program, JD Power sees transparency gains, Hyundai expands robotics strategy

Bosch announces $225 million direct funding agreement with the U.S. Department of Commerce
Latest Articles 07/16/26

Bosch announces $225 million direct funding agreement with the U.S. Department of Commerce

Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
Latest Articles 07/16/26

Stellantis revives supplier rewards program to drive cost savings

Pricing transparency raises OEM website satisfaction, JD Power finds
Latest Articles 07/16/26

Pricing transparency raises OEM website satisfaction, JD Power finds

Hyundai takes full control of Boston Dynamics as robotics strategy accelerates
Latest Articles 07/16/26

Hyundai takes full control of Boston Dynamics as robotics strategy accelerates

Mitsubishi expands Texas port operations to speed dealer deliveries
Latest Articles 07/16/26

Mitsubishi expands Texas port operations to speed dealer deliveries

The AI platform capturing $10,000 a month in after-hours dealer revenue
Latest Articles 07/16/26

The AI platform capturing $10,000 a month in after-hours dealer revenue

Fighting payment anxiety in the F&I office with empathy and value
Latest Articles 07/16/26

Fighting payment anxiety in the F&I office with empathy and value

Mexico targets USMCA tariffs, Volkswagen expands affordable EVs, Lucid denies bankruptcy rumors
Latest Articles 07/15/26

Mexico targets USMCA tariffs, Volkswagen expands affordable EVs, Lucid denies bankruptcy rumors


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.