Tag: fixed ops
Benefits of effective seasonal fixed ops marketing
For dealerships, January through March new and used car sales are usually at the lowest levels of the year - pandemic shutdowns notwithstanding. This...
CBT automotive newscast: September 21, 2020
Today’s Featured Interview:
CBT News Market Update: Doug Wilson, Wilson Auto Group & Mark Conner, LotLinx
Welcome to another edition of the CBT News Market Update....
CBT automotive newscast: September 15, 2020
Today’s Featured Interview:
Sonic Automotive's EchoPark brand continues to grow despite industry setbacks - Jeff Dyke
Sonic Automotive opened its newest preowned EchoPark brand store in...
Capitalizing on the rise in consumer demand for service – Jeff...
If dealers are not having record-breaking months in their service departments at this moment in time, then they are doing something wrong. While industry...
How to amplify the reach of your Google My Business listing...
In this episode of Auto Marketing Now, host Brian Pasch discusses the latest updates in Google paid advertising. He also tackles new updates to...
Low-budget marketing tips for your service department
It’s widely accepted knowledge that only 45 percent of customers remain loyal to their dealership’s service department within the first two years of vehicle...
Three-tier approach to long-term service department growth
A successful long-term service growth strategy is really just about taking care of the customer. In order to grow, you need to retain the...
How Dealers Can Use Fixed Ops to Maximize Customer Lifetime Value
When most people think of a dealership's automotive sales, much of the emphasis is put on cars. Nevertheless, the service and parts departments and...
CBT Automotive Newscast: September 3, 2020
Today's Featured Interview:
Marc Cannon Reflects on AutoNation's Year Thus Far and What's In Store for the Future
In the midst of the pandemic, the...
Service Manager Christa Collins on Training New Fixed-Ops Hires from Scratch
What separates one service department from the next? Some may say the service technicians and the work they do. Today we’ll learn about a...
