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Patrick Manzivideo

A Year in Review and 2020 Industry Predictions from NADA’s Chief Economist Patrick Manzi

2019 for the auto retail industry has come to a close and many of us have been eagerly waiting to see the final numbers....
questions

Are Buyers Liars? Ask Questions That Get Honest Answers

As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.”  When I...
direct marketingvideo

Why Your Dealership Should Incorporate These Direct Marketing Strategies

On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
life

Are You Tired of the Same Results?

If the last century taught us anything, it is that change and growth are the keys to developing and maintaining success in everything that...
rental

How to Run a Successful Dealership Rental Program

Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved....

Addressable Advertising on Cable TV

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...

On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...

The Kerrigan Report: Another Record Year, Major Acquisitions, and Predictions for...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget F.: Hello everyone, and welcome to the Kerrigan...

Taking Care of Your Service Technicians

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...