Tag: F&I
Why Direct Mail Marketing Needs To Be Part of Your Marketing Mix
Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing...
How to Solve the Biggest CRM Challenges That Dealers Face Today – Greg Uland,...
Every dealer knows that a well-functioning CRM reduces the more tedious aspects of car buying and selling. It creates better leads, records customer service...
What Not to Say in Sales or Business
You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most...
Dealing with the Technician Drought
There is a “Technician Drought” that has been plaguing the car industry for decades, pretty severely for the past 5 years or so. Finding...
Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
Taking Care of Your Service Technicians
On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...
Following the Rules of Your Trade
On this week's episode of Straight Talk, David Lewis talks about following the rules of your trade in order to rise to the top...
How to Deal With a Best Price Shopper
Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....
Being Personable When Handling Internet Leads
On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads...
