TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Digital Retailing

Deep website personalization is the key to generating more leads and more return shoppers, and so many dealers are falling behind.

Website personalization is the key to attracting the modern car buyer

- July 20, 2023
The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19 pandemic forced this shift to happen...
Sales & Marketing Articles
Kevin Pitts joins Inside Automotive to discuss how DriveCentric has helped his dealership engage with more car buyers and drive sales.

How AI is helping dealers engage with car buyers — Kevin Pitts | BMW of Reading

- July 13, 2023
As today's car buyers evolve, so must the technology within the dealership, which is why it is critical for managers to choose the right vendors. On this episode of Inside...
Featured Sales & Marketing
Digital retailing is about efficiency, which incorporates both speed and quality to enhance the overall car buying experience.

Does speed hurt quality? Taking a closer look at digital retailing

- July 7, 2023
Somewhere between the so-called “normal,” “COVID normal,” and “new normal,” we got it into our heads that it’s okay to be an order taker. That customers were so obsessed with...
Sales & Marketing Articles
Customers are ready for digital retailing experiences, partly due to the disruption by COVID-19 and technological advancements.

Virtual tours and contactless delivery: how to embrace digital retailing

- June 16, 2023
COVID-19 changed everything, including how we shop. As a result, many industries have had to embrace online shopping. According to the National Library for Medicine, global retail e-commerce grew 26.4%...
Sales & Marketing Articles
As the digital landscape evolves and regulations tighten around third-party data, car dealers are embracing unconventional advertising strategies. 

Non-traditional Advertising: Thinking outside the box for dealership success

- June 8, 2023
Retail automotive has witnessed a paradigm shift in the advertising strategies employed by car dealerships. In the past, conventional methods like print, broadcast, and online advertising were sufficient to attract...
Sales & Marketing Articles
Ted Rubins joins Inside Automotive to discuss digital retailing in the dealership and how retailers can effectively communicate with customers

AI chatbots and digital retailing: how do customers want to communicate? — Ted Rubin | ActivEngage

- June 7, 2023
Digital retailing has created hundreds of new opportunities for auto dealers to interact with consumers. But in the age of texting, search engines and artificial intelligence, what do car buyers...
Sales & Marketing Inside Automotive
Maclnnis, digital retail

How to secure lender-qualified payments upfront with digital retailing — Pete Maclnnis | eLEND Solutions

- June 6, 2023
Today's economic headwinds have forced dealerships nationwide to alter how they achieve customer satisfaction. On today’s Inside Automotive, we’re joined in studio by Pete Maclnnis, CEO of eLEND Solutions, to...
Inside Automotive Sales & Marketing
Ryan Osten joins Inside Automotive to discuss digital retail

Digital retailing: What makes a good eCommerce platform? – Ryan Osten | Gubagoo

- May 3, 2023
Digital retailing has become particularly popular among car dealers and consumers over the last three years. But to remain competitive, dealers must not only have the right tools but also...
Sales & Marketing Inside Automotive
Customers are not likely to stay on a website that is confusing to navigate, as patience wears thin and they may decide to shop elsewhere. digital retailing personalized marketing

First impressions matter: What message does your dealership’s website send?

- May 3, 2023
The critical acceleration of digital retailing has undoubtedly led almost every industry to invest heavily in technology and eCommerce solutions. This includes the auto industry, with dealerships needing to design...
Sales & Marketing Articles

Why marketing automation and a customer data platform (CDP) are the perfect pair

- April 20, 2023
Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series exploring customer data platforms (CDPs). In this...
Daily Newscast

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