Kirk Manzo discusses the possibility of an entirely online car-buying process
Reaching car shoppers with digital ads is one thing you can do to reach shoppers, but could there be a day where purchasing a car is all done online -...
TSLA441.1757.585%
GM83.5903.8%
F15.9040.5844%
RIVN14.7750.385%
CYD60.1451.105%
HMC26.8100.39%
TM189.835-0.25499%
CVNA71.4001.25%
PAG168.6982.1075%
LAD293.47010.42%
AN195.4003.64%
GPI332.0902.46%
ABG192.0802.06%
SAH82.9604.27%
TSLA441.1757.585%
GM83.5903.8%
F15.9040.5844%
RIVN14.7750.385%
CYD60.1451.105%
HMC26.8100.39%
TM189.835-0.25499%
CVNA71.4001.25%
PAG168.6982.1075%
LAD293.47010.42%
AN195.4003.64%
GPI332.0902.46%
ABG192.0802.06%
SAH82.9604.27%
TSLA441.1757.585%
GM83.5903.8%
F15.9040.5844%
RIVN14.7750.385%
CYD60.1451.105%
HMC26.8100.39%
TM189.835-0.25499%
CVNA71.4001.25%
PAG168.6982.1075%
LAD293.47010.42%
AN195.4003.64%
GPI332.0902.46%
ABG192.0802.06%
SAH82.9604.27%
Digital Retailing
Amid The Shift To Digital Marketing, Don’t Lose Sight Of Phone Leads
This remains a critical sales channel, and dealers must still measure and manage it aggressively. BY DAVID GREENE
Last year, OEMs and franchised dealers spent a whopping $6 billion combined on...
Pre-Roll Video Must Be Part Of Your Marketing Arsenal
Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects.
BY AMY FARLEY
Online video is engaging, effective and growing tremendously, as more and more companies in more and...
Effective Dealership Video Is As Close As Your Smartphone
Employees can both conceive and shoot very targeted marketing video, without a big investment in camera equipment. BY LAURA MADISON
In 2015, car buyers are more connected and knowledgeable than ever...
F&I And Sales On Same On Same Online Platform
If customers can complete credit applications and finance paperwork before coming to the dealership, the benefits are tremendous.
BY PETE MACINNIS
Today’s digital shoppers expect a satisfying shopping experience. They want to...
SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly
A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business.
BY AMY FARLEY
Every dealer by now knows the importance of a...
Phone Skills Remain Critical In An Era Of Digital Marketing And Online Leads
Dealerships cannot fail to strategize phone connections with customers and prospects, or to follow key rules. BY GRANT CARDONE
We all know about instantaneous connection of the planet via the Internet....
3 Tips to Strengthen Your Dealership’s Web Presence
Having your dealership's web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit your dealership.
BY ZACH KLEMPF
Dealerships without any meaningful online presence are...
The Next Wave of Digital Marketing
CEO of LotLinx Dean Evans explains how his company’s “deeplinking” technology is changing the way dealerships connect with their online leads. BY CAROL WHITE
Digital marketing is one area that leaves...
Using Customer-Centric Websites to Boost Sales
Forward-thinking dealers will utilize improved technologies to turn website visits into increased sales. BY DENNIS GALBRAITH AND GINO CIPPERONI
Dealers hear a great deal about new technology, but the issue that...
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