Tag: digital retailing

seasonal

How to leverage seasonal service appointments to drive better business

The coronavirus pandemic has changed many Americans’ schedules and habits, and for vehicle owners, one of the main impacts has been a significant change in how they handle routine maintenance. And this is dramatically altering how dealerships operate. According to…
employees

How to develop employees if you cannot promote them during COVID-19

Considering all the ways the COVID-19 pandemic is likely impacting your dealership, it may be a stretch to think about offering a promotion to your all-star staff members. It may not be in the front of your mind, but it…
consumer expectationsvideo

How car dealers can meet new consumer expectations brought on by COVID-19

Many changes have come as car dealers operate their businesses through a pandemic. Joining us today to discuss changing consumer expectations and behavior is Jade Terreberry, director of analytics for Cox Automotive.  Consumer expectations have changed so much in the…
online reviewsvideo

4 steps to successfully manage online reviews – Erica Danford, Dealer.com

The customer review is powerful for a dealership and it’s reputation, so how can you better manage and make online reviews work for you? Today, we’re discussing tips for dealers to best gather and deploy customer reviews to boost engagement…
David Kellehervideo

PA car dealer David Kelleher on reacting quickly to stay ahead of COVID-19

Dealers across the nation have dealt with highs and lows in their daily operations since the start of the pandemic. The pandemic has truly had an effect industry-wide. Today, we’re checking in with David Kelleher, President of David Auto Group,…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…

7 ways to increase your dealership website’s local organic search optimization

In this episode of Auto Marketing Now, host Brian Pasch discusses search engine optimization and the problems that he often finds while auditing dealership websites. Most dealers fail to understand that local, organic search is the highest quality, most sustainable,…

Automotive sales for Q3 and strong M&A activity from the Presidio...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…