TSLA441.0907.5001%
GM83.6103.82%
F15.9100.59%
RIVN14.7700.38%
CYD60.0300.99%
HMC26.8150.395%
TM189.840-0.25%
CVNA71.4301.28%
PAG168.6702.08%
LAD293.47010.42%
AN195.3203.56%
GPI332.0902.46%
ABG192.0802.06%
SAH82.9404.25%
TSLA441.0907.5001%
GM83.6103.82%
F15.9100.59%
RIVN14.7700.38%
CYD60.0300.99%
HMC26.8150.395%
TM189.840-0.25%
CVNA71.4301.28%
PAG168.6702.08%
LAD293.47010.42%
AN195.3203.56%
GPI332.0902.46%
ABG192.0802.06%
SAH82.9404.25%
TSLA441.0907.5001%
GM83.6103.82%
F15.9100.59%
RIVN14.7700.38%
CYD60.0300.99%
HMC26.8150.395%
TM189.840-0.25%
CVNA71.4301.28%
PAG168.6702.08%
LAD293.47010.42%
AN195.3203.56%
GPI332.0902.46%
ABG192.0802.06%
SAH82.9404.25%


Digital Retailing

Customers are not likely to stay on a website that is confusing to navigate, as patience wears thin and they may decide to shop elsewhere. digital retailing personalized marketing

First impressions matter: What message does your dealership’s website send?

- May 3, 2023
The critical acceleration of digital retailing has undoubtedly led almost every industry to invest heavily in technology and eCommerce solutions. This includes the auto industry, with dealerships needing to design...

Why marketing automation and a customer data platform (CDP) are the perfect pair

- April 20, 2023
Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series exploring customer data platforms (CDPs). In this...

Choosing between a CDP, marketing automation platform, or hybrid system

- April 6, 2023
On the last episode of Auto Marketing Now, we discussed some of the building blocks of Customer Data Platforms (CDP), and how they can identify users and entities. In this...
Digital retail technology

How technology is changing auto dealership recruiting and retailing strategies

- March 28, 2023
Technology and the global pandemic have accelerated much of today’s customer and employee expectations. Today on Inside Automotive, we’re pleased to welcome back Adam Arens, President of Patriot Automotive Group,...

Battling fragmentation and unifying data with a CDP — Brian Pasch | PCG Companies

- March 23, 2023
A Customer Data Platform, or CDP, offers dealers the chance to unify their data and use consumer information effectively. While relatively new to automotive retail, companies in other industries have...
online marketplace

5 tips to outperform your competitors in the online marketplace

- March 3, 2023
When buying a car, today's consumers have more choices than ever. They can buy from a traditional dealership, an online-only marketplace, or even directly from a manufacturer. With so many...
S&P Global Mobility Market Scan

S&P Global Mobility acquires Market Scan to boost digital retailing portfolio

- February 28, 2023
Automotive analytics firm S&P Global Mobility recently announced the acquisition of digital retailing platform Market Scan. On this episode of Inside Automotive the Managing Director and Vice President of S&P...
Ziegler controversial remarks

Why Jim Ziegler is urging dealers to re-enter the used car market

- February 24, 2023
When we last met with Jim Ziegler, the 'Alpha Dawg,' a veteran of the automotive retail industry and president of Ziegler SuperSystems, he shared his opinions and predictions regarding the...
Ken Kraft Cox Automotive dealer experience

How Cox Automotive is helping dealers address key retailing issues in 2023 — Ken Kraft

- February 8, 2023
After peaking in 2020 in part because of digital retailing, customer satisfaction declined for the second year in a row, according to recent Cox Automotive research. At this year's 2023 NADA Show, CBT...
Cox Automotive technology

Cox Automotive continues to push the boundaries of new technology — Marianne Johnson

- February 7, 2023
Cox Automotive is committed to enhancing its products to facilitate faster vehicle transactions and provide consumers with a seamless online-to-offline experience. At this year's NADA Show, CBT News anchor Jim Fitzpatrick...