TSLA441.6808.08999%
GM83.7003.91%
F15.9450.625%
RIVN14.7800.39%
CYD59.9600.92%
HMC26.8450.425%
TM190.000-0.09%
CVNA71.5301.38%
PAG168.4601.87%
LAD292.7809.73%
AN195.1603.4%
GPI331.6001.97001%
ABG192.2602.24%
SAH82.9504.26%
TSLA441.6808.08999%
GM83.7003.91%
F15.9450.625%
RIVN14.7800.39%
CYD59.9600.92%
HMC26.8450.425%
TM190.000-0.09%
CVNA71.5301.38%
PAG168.4601.87%
LAD292.7809.73%
AN195.1603.4%
GPI331.6001.97001%
ABG192.2602.24%
SAH82.9504.26%
TSLA441.6808.08999%
GM83.7003.91%
F15.9450.625%
RIVN14.7800.39%
CYD59.9600.92%
HMC26.8450.425%
TM190.000-0.09%
CVNA71.5301.38%
PAG168.4601.87%
LAD292.7809.73%
AN195.1603.4%
GPI331.6001.97001%
ABG192.2602.24%
SAH82.9504.26%


Digital Retailing

Chase Abbott joins Driving Solutions to discuss the importance of trusting digital retail and giving customers control over the sales process.

Overcoming the trust gap between in-store and digital retail — Chase Abbott | Cox Automotive

- November 6, 2023
Dealers often prioritize their in-store activities over their digital retail operations due to a lack of trust in modern technology and today's car buyers. However, not only are both approaches...
Featured Driving Solutions
TransUnion's Satyan Merchant reveals key strategies for digital retailing success in the auto industry amidst market challenges.

How auto retailers can modernize the ways they engage with consumers — Satyan Merchant | TransUnion

- November 2, 2023
Many of today’s automotive consumers do a bulk of their shopping online, so there’s extra pressure on dealers to make sure transactions are done smoothly and stay consistent to the...
Driving Solutions Sales & Marketing
Unpacking digital retailing in auto sales. Discover how TransUnion aids dealers in creating seamless, secure car-buying experiences.

Auto dealers and digital retailing: a modern marriage

- November 2, 2023
It’s well established that evolving consumer preferences and technological advancements have transformed the car buying process in recent years — with auto shoppers, buyers and dealers embracing a more digital...
Sales & Marketing Publishing Partners
Peter Macinnis, the founder and CEO of eLend Solutions, discusses how dealers are using transparency to close the trust gap with customers. 

How dealers can bridge the gap in customer trust – Pete MacInnis | eLEND Solutions

- November 1, 2023
Most dealers are growing to be apprehensive due to discussions surrounding the UAW union strikes against the Big Three, interest rates, inflation, and a faltering economy. Even consumers are hesitant...
Event Coverage
CDK Global's Jessie Hammonds, recently joined Jim Fitzpatrick at the 2023 Digital Dealer conference to discuss customer experience.

Why tailoring the customer experience is key to dealership success — Jessie Hammonds | CDK Global

- October 31, 2023
One of the biggest trends taking root throughout the retail automotive industry is prioritizing and enhancing the customer experience. For so long, price was the driving factor in consumer decision-making,...
Event Coverage
Brian Pasch, CEO and founder of PCG Companies and automotive marketing trainer, joins Jim Fitzpatrick at the 2023 Digital Dealer conference.

Key tips for dealers that elevate the customer experience — Brian Pasch

- October 26, 2023
Brian Pasch is the CEO and founder of PCG Companies, as well as a keynote speaker, automotive marketing trainer, and author of nine automotive marketing and attribution books. Today, Pasch...
Event Coverage
Steven Walker, Senior Product Marketing Manager for CDK Global, recently joined Jim Fitzpatrick on the CBT stage at the 2023 Digital Dealer conference.

How CDK Global is enhancing online to in-store modern retail experiences — Steven Walker

- October 26, 2023
Earlier this year, CDK Global released its Friction Point Study, which surveyed both shoppers and dealers to determine what points in the car buying process were crucial to deliver a positive...
Event Coverage
Recently, CBT News anchor Jim Fitzpatrick had the opportunity to speak with Jay Ku, CRO of TrueCar, at the 2023 Digital Dealer conference.

The importance of maximizing customer lifetime value — Jay Ku | TrueCar

- October 25, 2023
Jay Ku is relatively new to the automotive industry. Roughly nine months ago, he joined TrueCar, one of the industry's leading online marketplaces for new, used, and certified pre-owned vehicles....
Event Coverage
Paulo da Silva joins Driving Solutions to discuss automotive e-commerce and the need to prioritize digital retail in tPaulo da Silva joins Driving Solutions to discuss automotive e-commerce and the need to prioritize digital retail in the dealership.he dealership.

The increasing relevancy of automotive e-commerce — Paulo da Silva | Cox Automotive

- October 16, 2023
Selling cars and trucks online with automotive e-commerce is now a reality, but many dealers are still confused about whether digital retail is good for their businesses. After all, the...
Featured Driving Solutions
By marrying online innovations with the hands-on experiences they excel at, dealerships can craft a future-ready, holistic EV buying journey.

Creating a seamless online-to-offline EV buying experience

- October 16, 2023
Remember the golden days of car buying? There wasn't an internet where people could do research—only magazines. When new cars arrived, dealers often used opaque waterproof marker paint over the...
Sales & Marketing Articles


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