Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their...
Many drivers struggle with remembering oil changes and service tune-ups for their vehicles causing improper maintenance. Unfortunately, we can't always remember everything and if someone does remember it's time for...
The automotive industry is jam-packed with data that allows dealerships to continue on improving. However, there can be a number of situations when the data that is being collected is...
Are the vehicles on your lot impacting your sales? Haig Stoddard, Senior Analyst at WardsAuto, talks with CBT News about January 2018 auto sales numbers, what the market is saying...
Automotive dealerships in small towns face different challenges than those that are in larger, more prominent, cities. In larger cities, sales are correspondent with the selling tactics and strategies to...
People make the difference. There it is. Right up front.
At Cars, we think that the salespeople and service advisors within our industry are such an important asset, we believe they’ve...
Like it or hate it, 2017 will go down as one of the oddest automotive years on record. It was a down year, stubbornly immune to the booming economy around...
With all the talk about margins shrinking from new car sales, your dealership should be focusing strongly on compliance this year. "It can certainly add up," says Max Zanan, Founder...
As any marketing manager will testify, it’s all about creating a brand. No one knows that better than Beaver Toyota, which just opened a dealership in metro Atlanta. The family-owned...
The sales game is constantly changing. New products, marketing ideas and technology solutions continue to flow into the market, pulling dealership decision-makers in several different directions. There are the short-term...