If someone told Jerry Mullinax Saturn invented no-haggle pricing, he would respectfully disagree.
“My dad (Ed Mullinax) gets the credit for being the first guy that anybody knows of who did...
Since 2011, the automotive industry has undergone rapid growth and rapid change, with an average 8.3 percent year-over-year increase in unit sales, the loosening of credit standards increasing the subprime...
Lifetime Fluids
By Ron McElroy
As poets, songwriters and authors often remind us; “Nothing lasts forever.” This is especially relevant in the automotive world. However, recent attitudes from some Original Equipment Manufacturer (OEM) automakers...
Auto Marketing Now with Brian Pasch
On this week's episode of Auto Marketing Now, Brian Pasch talks about a study about Google AdWords in the auto industry.
Saving Car Shoppers Time
We talked with Pete Macinnis of Elend Solutions about how to save customers time. Watch our interview with Pete to see what he says!
Michelle Denogean of Roadster Discusses The Car Buying Process
Do Consumers want to purchase cars through their mobile devices? We talked with Michelle Denogean of Roadster, and asked even though Customers...
Joe Orr discusses "The Dealership Process"
We talked with Joe Orr about what he has done at Dealer Success since he left The Auto Industry. Joe was a GM for 25...
Since filling out lead forms is becoming a thing of the past, there’s a lot of buzz out there about soft credit pull, pre-screen and pre-qualification products to capture consumer...