TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%


Customer Experience

Vehicle affordability has become a key focal point for both dealers as well as consumers, join Durran Cage to discuss customer loyalty.

Unlocking customer loyalty in an era of vehicle affordability challenges – Durran Cage | Cage Automotive 

- August 19, 2024
Vehicle affordability has become a key focal point for both dealers as well as consumers…and in some markets, this financial strain is posing a challenge to customer loyalty. On the...
Inside Automotive Sales & Marketing
Today, we dive into Morgan's book, The 8 Laws of Customer-Focused Leadership: New Rules for Building a Business Around Today's Customer.

How dealers can build a better customer experience through employee-centric leadership – Blake Morgan

- August 16, 2024
Businesses are coming to understand that it's not just about the products or services they offer or how superior they are. Customer experience is now more critical than ever. Keynote...
CBT Now Sales & Marketing
As the automotive industry grapples with shifting customer expectations, Hyken delves into the nuances of customer satisfaction.

Shep Hyken reveals how ‘dangerous customers’ and employee experience impact customer retention

- August 14, 2024
In a captivating discussion on customer service, Shep Hyken, renowned customer experience expert and bestselling author, joins us on the latest episode of CBT Now. As the automotive industry grapples...
CBT Now Sales & Marketing
Sean Gardner joins CBT Now to share the key tactics successful salespeople use to navigate the trade-in process and close more deals.

Transforming ‘out-the-door’ price objections – Sean Gardner

- August 6, 2024
On the latest episode of CBT Now, we feature Sean Gardner, an esteemed instructor and sales trainer from the Joe Verde Group. Today, Gardner shares his expert insights on handling...
CBT Now Sales & Marketing
In the dynamic world of automotive sales, incentives, and rebates are making a significant comeback. Aaron Bickert joins us to elaborate.

Navigating incentives and consumer spending – Aaron Bickart | OfferLogix

- July 24, 2024
In the dynamic world of automotive sales, incentives, and rebates are making a significant comeback. But what does this mean for consumer spending and dealership strategies? On today's episode of...
Driving Solutions Sales & Marketing
Suzuki explains the importance of value-based selling, offering actionable insights to help dealerships build long-term customer loyalty

Value centric selling for service and sales teams: Communicating client benefits for lasting impact

- July 23, 2024
Join us on the latest edition of Loyalty-Based Sales Strategies, as Jen Suzuki shares game-changing sales strategies designed to empower both sales and service teams. In this exclusive CBT News...
Loyalty-Based Sales Strategies Sales & Marketing
Sean Gardner unpacks strategies for effectively bridging the gap and empowering customers to maximize their car-buying budgets.

Sean Gardner shares secrets to helping customers stretch their budgets

- July 9, 2024
Welcome to another insightful edition of CBT Now. Today, we're diving into a critical topic with Sean Gardner, a seasoned sales trainer at the Joe Verde Group. Sean's here to...
CBT Now Sales & Marketing
Whether in the market for a new car or managing a dealership, understanding the ins and outs of smart shopping can make all the difference. Here, we'll take a look at some strategies that support buyers in making informed decisions, as well as how dealers can implement seamless processes to enhance the shopping experience. 

Smart shopping: A guide for buyers and dealers alike

- July 2, 2024
Whether in the market for a new car or managing a dealership, understanding the ins and outs of smart shopping can make all the difference. Here, we'll take a look...
Sales & Marketing Articles
In automotive retail, every missed call can mean a lost sale, so mastering call management isn't just necessary—it's a competitive advantage

Ben Chodor explores revolutionary strategies for dealership excellence via advanced call management

- June 27, 2024
In the fast-paced world of automotive retail, where every missed call can mean a lost sale, mastering call management isn't just a necessity—it's a competitive advantage. On today's episode of...
Featured Driving Solutions
Baer notes that personal connections are vital in persuasion because they directly link the message and the recipient's interests.

The secret to persuasion: making it personal – Jay Baer

- June 21, 2024
Personal connections are incredibly powerful, whether you're making a sales pitch or engaging in casual conversation. In the latest episode of CBT Now, we're excited to explore this topic with...
CBT Now Sales & Marketing


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