Attracting Customers with Better Incentives
Negotiating and haggling when shopping for a car can oftentimes be awkward and frustrating, but it is made even more difficult if dealerships are not honest and transparent about pricing....
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Customer Experience
Incorporating Your CRM with Your Phone Process to Capitalize on Leads – Mike Haeg
Every dealer knows it costs hundreds of dollars just to make the phone ring, but integrating a CRM to your sales calls can help your dealerships capitalize on those selling...
One-Line ROs
A few Fridays ago at the dealership I was visiting, we had a meeting and discussed some important metrics surrounding increasing sales. The topic of One-line ROs over 30,000 miles...
Voicemail: Say It Twice
When leaving a voicemail, David Kain suggests saying your name, phone number, and the name of your dealership two times to make it easier on your guest while also getting...
Consistent Repair Updates Make for a Better Customer Experience
Generally speaking, customers don’t like visiting an auto repair facility. At best it means taking time out of a busy day for routine maintenance, and at worst it means costly...
Effective Ways to Address Difficult Customers
If you have worked in the Service Drive for, let’s say, 15 minutes or longer you probably understand that there is a fair share of difficult customers you will encounter.
As...
Creating Post-Purchase Surveys That Yield Useful Results
Customer feedback is a valuable tool for businesses of all kinds, and dealerships are no exception. Feedback allows you to fine-tune your operation, strengthening what works and cutting what doesn’t.
Collecting...
Not Just a Dealer, but a Teacher
The sheer variety of models and features available on lots today is staggering. Where once shoppers had only a handful of options to choose from, the modern auto customer can...
How to Increase Sales at Your Dealership with AI Powered Assistants – John Ruble, Conversica
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AI powered assistants have shown to be highly effective for increasing sales, quality of service, and improving other activities around the dealership. These virtual aides help dealers handle more sales...
Setting the Tone for a Great Day
On this week's episode of On the Mark, Mark Tewart talks about how setting the tone with the way that you greet people can make them feel welcome and make or...
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