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One effective technique for service advisors is assumptive communication, which can significantly enhance customer responsiveness.

The Importance of Assumptive Communication in Automotive Dealerships

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In the fast-paced, exciting world of automotive service, the role of service advisors is crucial! They bridge the gap between technical solutions and customer...
To ensure­ that all customers stay informed, businesse­s must have effective­ communication processes and protocols in place.

Elevating the service experience with proactive communication and real-time updates

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In the world of automotive dealerships, the service experience often represents the most complex and confusing part of the customer journey. From scheduling appointments...
customer communication

How (and why) car dealers should prioritize customer communication

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You've done it! That prospective car buyer has finally pre-ordered that new vehicle at your dealership. However, there's also a bit of a problem....
dealer

What can your car dealership do to prepare for the future...

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  On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, shares some insights on what to do during this unique...
service

Best strategies to develop your car dealership’s service business

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In 2020, new car dealerships reported $111 billion in revenue through service and parts alone. If you are focused on growing the service side...

Why customer communication is key for car dealers during tight vehicle...

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Car dealers around the country are feeling the strain of the current tight supply situation. As more customers search far and wide online for...
communication

How Your Dealership Staff Can Improve Their Communication with Customers

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Successful customer interactions are just as important today as they were when the first cars left factories at the turn of the century. That...