Sunday, June 13, 2021

Why customer communication is key for car dealers during tight vehicle supply and flexible consumer demand

Car dealers around the country are feeling the strain of the current tight supply situation. As more customers search far and wide online for their next car, it presents an opportunity for dealerships to capture new online car buyers. Here to discuss how dealers can create and manage a more engaging website to draw those customers in, is Bob George, AVP of Product Management for Dealer.com.

With new car inventory shortages and record-high prices for used vehicles, now is an opportune time for car dealers to step their brand messaging and customer communications. A crucial element to providing a convenient and seamless online transaction, is to respond to customer questions as close to real-time as possible. Be clear and concise about the digital services your dealership offers and then incorporate that messaging into your overall marketing strategy.

George explains that it is vitally important for car dealers to seamlessly meet customers wherever they might be in the car-buying journey. Instead of advertising specific models at specific prices, advertise the process. Advertise the fact that you will provide customers with the best deal, completed in the most frictionless way.

To find out more, be sure to watch the complete interview with Bob George above.


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